The Importance of Blogging to Grow Your Business

If you’re wondering how to increase sales and grow your online business, you should consider launching a blog on your website.

Whether you’re looking to generate traffic from search engines or simply inform your audience about your latest products and services, the importance of blogging is undeniable.

At this point, you may be thinking: ‘I’m an entrepreneur, not a writer! I can’t dedicate hours to writing.’ The good news? You don’t have to! You can simply hire a copywriting agency to create your blog content for you, so you can continue focusing on the important thing – running your business!

It may seem like a lot of effort to start a blog, but it is completely worth it in the long run. But how can you take full advantage of content marketing and transform readers into customers, and customers into loyal communities? Keep reading to find out.

Statistics on Blogging as a Marketing Strategy

In order to understand why you should start a blog for your e-commerce business before diving into the specifics, it’s worth looking at the figures to see how a blogging strategy actually generates results.

In spite of the claims of some that blogging is dead, it has actually remained one of the leading forms of content marketing, focusing on your readers’ problems rather than trying explicitly to sell them something. And the numbers support it, too!

• Businesses that blog get 55% more website traffic and 97% more inbound links than those that don’t. (HubSpot)
• About 84% of internet shoppers have made purchases after reading product descriptions on blogs. (ForceManager)
• 92% of content marketers use blogging as part of their marketing strategy. (SEMRush)
• There is a three-fold increase in traffic for companies that write at least 16 blog entries every month than those that publish fewer than 4 posts. (HubSpot)

If you’re still not convinced that a blog can help your business, consider these three important factors:

1. Extension of Your Product Descriptions

Far from just an afterthought, product descriptions can be the difference between a sale and a bounce, and an effective product description (PD) isn’t just about using compelling words and carefully crafted sentences – it’s also about using keywords that will help your product page rank well in search engines.

Many consumers like to shop around and evaluate different brands and products before making a purchase. You obviously want people to arrive on your site when they enter a search term, and high-quality and regular blogging may help you achieve this. How? Because you can rank for long-tail keywords that can’t always be incorporated in product descriptions.

2. Improve Search Engine Performance

This leads us to the next point regarding search engine indexing and performance. We already mentioned the importance of long-tail keywords, which help you rank more easily, putting your e-commerce store in a strong position.

Most importantly though, blogging allows you to capitalize on SEO by publishing a wider and more far-reaching range of content. Whether you’re blogging about the best school lunch boxes or the latest software releases, regular content increases the ranking of your website and grows your user base.

As an added perk, you can create internal links by connecting blog entries with related PDs – something that search engines love! And of course, the higher you rank, the more likely it is you will make a sale.

3. Blogging Allows You to Become an Industry Leader

Surely, no one is more equipped to convey the value of your products than you are. Therefore, having a blog offers you the chance to really demonstrate your expertise. Publishing content that is insightful, relevant, and well-thought-out establishes you as a leader in your niche, and if you’re not doing it, someone else will be!

Plus, blogging is a great way to proactively address customer issues, answer common questions, provide advice, and demonstrate authority to your audience.

With consistent, trustworthy, and valuable content, you can build your brand and expand your reach – all without forking out tons on ad spend!