Unlike most SaaS companies that burn through venture capital on paid acquisition, HeyReach.io charted a different course.

The LinkedIn automation tool reached an extraordinary milestone: $50,000 in daily revenue within just one year of operations (without relying on paid advertising).

This article explores how the HeyReach team built this sustainable growth engine. We’ll cover their mastery of LinkedIn automation technology, strategic content creation approach, outbound excellence, SEO strategy (led by powerhouse Bojana Vojnović, Content Lead @HeyReach), and the innovative pricing model that accelerated their revenue growth.

Key takeaways:

• HeyReach’s journey demonstrates that rapid SaaS growth is possible without relying on paid advertising, challenging conventional wisdom about customer acquisition in the B2B space
• To build a more sustainable revenue model than competitors dependent on paid acquisition, HeyReach focused on organic growth through content, outbound strategies, and product development
• Their success hinged on three pillars: mastery of LinkedIn automation technology, strategic content creation that showcased real results, and a pricing model that aligned with customer needs

HeyReach.io: The LinkedIn automation tool that powers growth teams

Source: Heyreach.io platform

Despite the abundance of LinkedIn automation tools, HeyReach carved out its own niche by solving a fundamental scaling problem.

While other tools impose per-seat pricing that becomes prohibitive at scale, HeyReach introduced a revolutionary approach: unlimited LinkedIn accounts, for one flat fee.

Genius, right?

It was easier said than done, since pure automation was not enough.

HeyReach’s engineering team developed an intelligent sender rotation system that works within LinkedIn’s connection limits while maintaining the personal touch that makes outreach effective. This means companies could scale their outreach without triggering LinkedIn’s protective algorithms (or losing the all-important human element that drives conversions).

HeyReach’s unified inbox revolutionized team workflows. Instead of constantly logging in and out of different LinkedIn accounts, teams manage all their conversations from a single dashboard.

Add native integrations with popular growth tools like Clay, RB2B, and HubSpot, plus granular analytics tracking everything from individual sender performance to campaign results, and you’ve got a system built for serious scale.

Outbound excellence in practice

At HeyReach, while developing their outreach tool, they became their own best case study. The team deployed their platform with surgical precision, showcasing what is possible when you combine automation with authentic human connection.

Their “multiple senders” strategy elegantly solved LinkedIn’s connection limit challenge. Instead of being constrained by the platform’s 20-40 daily invite cap per account, they distributed outreach across multiple accounts within a single campaign.

But volume was not the goal—precision was.

When implementing meticulous prospect research and personalized messaging, the HeyReach team achieved what many consider impossible in cold outreach: connection acceptance rates between 20% and 45% and reply rates reaching up to 52%.

Instead of representing vanity metrics alone, these numbers translated into real results, like a customer closing $49,000 in revenue over eight weeks.

What set their approach apart? The implementation of “signal-based triggers.” Instead of blasting generic messages, their system watched for specific behaviors that indicated genuine interest or need. When these triggers fired, the outreach felt less like a cold call and more like a timely, relevant conversation.

Every success story became fuel for future growth. Those impressive case studies—15 qualified sales calls in a week, significant revenue closes, and transformed from mere testimonials into powerful social proof that helped close even more deals.

Doubling traffic with an effective SEO strategy

Rather than casting a wide net with generic content (which we at Wordbrew are all about eliminating), HeyReach’s SEO strategy zeroed in on bottom-of-funnel keywords where potential customers were actively searching for LinkedIn automation solutions.

Under Bojana’s leadership, this laser-focused approach doubled their SEO traffic in just 30 days.

The content team made a bold decision: no generic AI-generated fluff.

Instead, they built their content library around real customer successes, detailed outreach playbooks, and deep technical insights about LinkedIn automation. This approach required more effort, but resulted in content that actually solved problems rather than just filling space.

Bojana shares that when she joined the HeyReach team, their CMO, Vukašin Vukosavljević, had already set up the foundation. He was the one who took HeyReach from zero to hero.

Want to learn more about his genius inbound approach? Check out the resources below:

• 18.6% MRR Growth Last Month [HeyReach CMO Diary ep. 1]
• Ep7: Vukašin Vukosavljević: From Consultant to CMO at HeyReach & Scaling Lemlist to $13.5M ARR

She continues: :There were a few writers and light content production. So I cleaned up things from before his time, improved what we already had, involved Customer Success in the process, got a detailed briefing, involved more writers, and added a few tools to the stack (Ahrefs + Clearcsope is my to-go team forever). And I just started running and optimizing on the go. Every month, I add new topics and some improvements on optimization, content itself, and processes.”

The most important thing is just to avoid analysis paralysis. The industry is changing and evolving rapidly, and one needs to be moving all the time. So, with that, Bojana spent plenty of time talking to sales, product, support, and successful people – but doing that on a daily basis meant that “everyone was involved in each other’s projects for better output and outcome.”

Their “Outbound Outliers” initiative doubled down on this strategy. To transform what could have been dry marketing content into a lead-generation powerhouse, they showcased proven GTM playbooks from successful customers and partners. Each piece demonstrated both what was possible with HeyReach and exactly how to achieve it.

The focus remained razor-sharp on their core audiences: agencies, sales teams, and growth/RevOps professionals. Rather than chasing high-volume keywords with weak intent, they created comprehensive, product-led content that addressed specific pain points these audiences faced daily. This meant fewer articles overall, but each piece worked harder to convert readers into users.

Source: Heyreach.io platform

HeyReach’s hypergrowth strategy

HeyReach’s ascent to hypergrowth began before Bojana joined the team in February 2025.

Under the guidance of CMO Vuk, who initially served as a growth consultant, the company had already established impressive momentum.

As Bojana notes, “When he pinged me for the first time, in November 2024, they were at $2M; when I joined in February, they were at $3.5M; and now in May we are at $5M. He already made the foundation for me to just jump in and start running.”

Their content strategy broke conventional rules.

Instead of churning out generic top-of-funnel content that could be replicated by AI, they focused on delivering specialized insights for senior professionals in SDR, BDR, and GTM roles. “My thoughts are that anything that can be 100% generated with AI should not be on our blog. It is just a waste of resources,” Vojnović explains. “We are focusing on the seniority gap – delivering lacking information to people who are senior in their jobs. Solutions that can skyrocket their productivity, results, and revenue.”

Perhaps most notably, HeyReach abandoned the concept of a unified brand voice—a decision that might make traditional brand managers cringe. “We ditched the unified brand tone of voice,” she admits. “HeyReach TOV is serving as the roof under which every in-house creator expresses its personality and TOV. You can feel slight differences between articles, as they are crafted like you are on a call with that specific person and they are guiding you through the process.”

With this authentic approach combined with strategic SEO optimization, it’s no wonder they achieved such remarkable growth.

Accelerating revenue growth with strategic billing

When HeyReach introduced quarterly and yearly billing plans, something remarkable happened. As Nick Velkovski, Co-Founder and CEO of HeyReach noted, weekly revenue additions jumped to nearly $100,000.

Source: LinkedIn post

What they implemented was a strategic shift that aligned their billing structure with customer success, far beyond a simple pricing change.

The pricing model itself broke industry norms. Instead of the typical per-seat pricing that punishes growth, HeyReach offered flat-rate plans:

• $799 monthly for up to 50 LinkedIn accounts on the Agency plan
• $1,999 for unlimited accounts

Does this transparent, scalable pricing approach sound familiar? Well, it should. This model resonated particularly well with growing companies that needed predictable costs as they expanded their outreach efforts.

Beyond basic features, HeyReach positioned itself squarely in the enterprise space without enterprise-level pricing. To create a compelling value proposition, they included premium capabilities like agency whitelabeling, robust API access, and unlimited sender accounts, making their offering irresistible to larger organizations while keeping the entry point accessible for growth-stage companies.

Team execution and the people behind the growth

At HeyReach, artificial departmental boundaries never stood a chance. Instead of the typical silos between product, marketing, and sales teams, they operated as an integrated growth unit. Product improvements directly fed into marketing narratives, which in turn created new sales opportunities in a virtuous cycle of development and deployment.

This integration proved particularly powerful in their rapid response to user feedback. When Nick highlighted upcoming features like ‘unlimited senders on a free trial’ and ‘endless LinkedIn login sessions’, each addition to the roadmap served a deliberate purpose rather than being random inclusions.

Each new capability addressed specific pain points identified through direct customer interactions, demonstrating how closely the team listened to the needs of their users.

As Bojana explains, “The team has a deep understanding of both product and ICP, because we are using our own product to grow our business, and because we are talking to and with our customers daily. There is no blind desk research.”

Their approach to growth was methodical and customer-focused. She mentioned how she had “cut all irrelevant content existing to date, focused on $ keywords immediately, and reviewed competitors’ reviews and competitors’ pages. Brand traffic was already strong, so this was a no-brainer.”

Ultimately, they needed to show people how and where they differ. And here’s exactly what they did:

1. We tried our best not to be biased.
2. We highlighted where and for which cases competitors are better choices.
3. Next, we targeted topics that are dealbreakers in the decision-making process and gave detailed guides on things we know work because we and our existing customers and partners are already using them.

After all, the best products are built when we truly understand what our customers want, is that not right?

Scale sustainably without burning cash on ads

HeyReach’s transformation from zero to $50,000 in daily revenue without paid advertising serves as a blueprint for B2B SaaS companies seeking sustainable growth. Their journey demonstrates that when you build your marketing strategy around your product’s strengths and real customer wins, paid acquisition becomes optional, not essential.

To create a self-powering growth engine driven by authentic value rather than advertising spend, they focused on outbound excellence, strategic SEO content, and innovative pricing models.

“Being sharp, focused, honest, and bold is what gets you moving,” Bojana explains. “I strongly believe it will be one of the best-performing and important channels. It is the owned channel that supports brand positioning and strength heavily.”

For founders and marketers interested in this approach, HeyReach offers a practical starting point with their free trial featuring unlimited senders—a hands-on experience of the tool already trusted by more than 1,600 companies.

As for HeyReach’s future, the brand intends to continue to deliver helpful content, involving relatable experts, partners, and creators for real-life examples that actually work, not dull theory.

This article was written with Wordbrew

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