It’s an understatement to say social media has changed over the past 10 years, from a commercial (and indeed any) perspective. Gone are the days of slapping a hazy filter on a pretty flatlay and expecting results. And with this shift comes a clearer understanding of what “results” actually look like. Today’s marketing agencies are […]
What’s it like to be an expert at Wordbrew Insight Network?
Wordbrew’s Insight Network is home to over 400 of the world’s greatest subject matter experts, industry-specialist writers, and content editors. Since 2020, we have partnered with brands across more than 70 industries, from small businesses to enterprise organizations—and we’re only just getting started. Wordbrew’s mission is to transform how teams collaborate to create content by […]
Wordbrew’s Jasmine Glasheen named among top global retail experts
Jasmine Glasheen, a retail expert, SaaS content strategist, and our Wordbrew editor, has been recognized among the top 50 global thought leaders and influencers in retail by Thinkers360. In a recent interview with Jasmine, we tapped into her extensive knowledge to explore her views on the future of retail and her thoughts on this prestigious […]
Winning the game of content marketing with Lauren Funaro of Scribe
When it comes to content marketing, it’s become crystal clear that the times are changing. As consumer behaviors evolve, attention spans shrink, and algorithms increasingly favor value over keywords, marketers and businesses face new challenges and opportunities. So, what do these changes mean for content marketing? Moreover, what do they mean for companies relying on content […]
SEO mistakes and learnings from serial entrepreneur Samantha North
In our latest Superbrewed session, we had the chance to chat with Samantha North, the brain behind Digital Émigré. Samantha’s journey is unique. She started Digital Émigré after facing her own challenges with immigration post-Brexit and used her experience to help others navigate their path to European citizenship. Since then, Samantha has guided dozens of […]
Javascript, AI, and how to Marie Kondo your content with Jess Joyce
SEO has changed dramatically over the past two decades, transitioning from basic keyword stuffing to a blend of content marketing, technical SEO, and user experience optimization. To better understand how the future of SEO and content marketing has changed in the last few decades, we were privileged to speak with Jess Joyce, a seasoned SEO […]
Welcoming Jon Weirman: Wordbrew’s Auto Aficionado
Surprisingly, Cars Aren’t His Preferred Mode of Transportation When he’s not writing, you can find Jon Weirman on a skateboard “recklessly bombing empty ditches or hills.” Wizeo auto, marketing, and real estate clients and major auto brands like Chevy, Alfa Romeo, Kia, and Maserati all benefit from his writing. But what makes Jon truly exceptional […]
5 Things Every Business Can Learn From Apple’s Marketing Messaging
There are more Apple users than people in France. From iPhones to MacBooks, Apple is arguably the most recognizable brand in the world. Few companies have captured the hearts and minds of consumers the way Apple has, owing to its recognizable logo and innovative products. To the untrained eye, Apple’s brand positioning feels ‘natural.’ But […]
How American Express Business Class Builds Trust and Loyalty with Thought Leadership Content
American Express showcases its leadership and authority by producing valuable and original customer-centered content for business owners. The internet is a double-edged sword for small businesses. There is unlimited content available, but it is challenging to sift through a sea of unreliable information to find sold sources of valuable content. With so many blogs, podcasts, […]