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What Is Copywriting? And Why Does Your Brand Need It?

Have you ever stopped to think about why some brands can hold sway over you and others are instantly forgettable? What makes you buy a product or sign up for a service?

Often, it is the way a website, brochure, or sales pitch has been written. When we use the right words in the right order the effect can be tremendously powerful and highly persuasive. If you’re wondering ‘what is copywriting’, then you’ve come to the right place!

In this article, we’ll:

  • define copywriting,
  • introduce you to a few types of copywriting,
  • share some benefits of copywriting,
  • and talk about outsourcing copywriting tasks to agencies.  

So, What Is Copywriting?

Anyone can write, surely?

Well, not exactly. Copywriting goes beyond putting a string of words together.

An SEO copywriter will specialize in writing compelling content full of strategically-placed keywords to send your web pages shooting up the Google rankings. While a branding specialist will help you define your brand’s tone of voice to resonate more soundly with your target audience.

copywriter typing on a laptop

So, what is copywriting? It is an art form that combines an ability to understand people, the power of words, and the strategic science behind Google search. All tied together by a creative command of language.

Types of Copywriting For Your Brand

Copywriters don’t just specialize in writing websites. Wherever you need compelling, engaging, audience-focused words, you’ll want an experienced copywriter to write them. So, copywriters can help you with:

  • Social media captions
  • Advert copy
  • Blogs or white papers
  • Amazon listings
  • Product descriptions
  • Sales brochures
  • Customer literature, including instruction manuals and how-to guides
  • Sales pitches or email pitches
  • Press releases

How Copywriters Help Define Your Tone Of Voice

We can’t talk about copywriting without talking about your brand’s tone of voice. While your brand will – hopefully – have a clearly defined identity that will underpin all of the content you write.

Your tone of voice is how your brand portrays itself in words. It could be jovial, quirky, serious, or authoritative. Your audience, industry, and values will define it. A medical professional, for example, will likely want to sound calm and professional. A craft beer company will have more opportunities to be playful with their words.

Your tone of voice will also change slightly depending on the content. A copywriter understands these nuances. They know the difference between an informative but light-hearted social post and a factual yet compelling press release. It’s just one of the ways a copywriting service can be a valuable asset to your brand.

What’s more, if you’re unsure what your tone of voice should be, you can share some of your favorite copywriting examples with your writer and they’ll know exactly what to do!

How Can Copywriting Services Help You?

Thousands of companies throughout the world look towards copywriting services for all their copy needs. This is because copywriting services often have their own teams of expert writers who have worked on dozens of similar projects in the past.

These copywriters are trained to know what works and can help you with all your copy needs in just a few days.

Here are a few more ways in which a professional copywriting service can help your brand grow:

  • Increased sales and conversions

Words are powerful. The right words used in the right way can influence customer buying behavior. Copywriting services excel at creating compelling, engaging copy with clear calls to action that increase sales and conversions.

A hard copy of a report showing an increase in traffic

  • Emotional connection with your customers

Great copywriting pulls on your emotions. It helps your customers feel an affinity for your brand and your values. When you tell your story authentically with heart you build customer trust. Trust drives better conversion and increases customer loyalty.

  • Improved SEO and organic traffic

An SEO copywriter knows all the tricks and tips to make your pages stand out to Google. Improved SEO leads to better rankings in the Google search engine results pages (SERPs). Why is this valuable? Even moving just one or two places up the rankings can significantly boost organic traffic to your website.

As shown in the image by Sistrix below, there’s a 10% decrease in the click-through rate from the 1st position on SERP to the third position.

Graph showing the difference between click-through rates by position

Why Should You Outsource Content Writing For Your Website?

Put simply, by outsourcing your content needs, you’ll get a better ROI than employing a writer in-house. An agency brings the flexibility and diverse expertise to tackle different projects, and scale content creation at speed if needed.

Here at Wizeo, for example, we match our clients with our writing wizards who have extensive experience within our clients’ niches. It leads to more authoritative and compelling copy as our writers have a deeper understanding of the target audience. And more passion too, as our team is writing about topics they love.

If you outsource content writing, you always have an expert writing the type of content you need. If you want to send a press release, it makes sense for a PR copywriter to write it for you. They’ll understand how to best craft your story to ensure it attracts your target media and appeals to your target audience. The result is a release that generates quality coverage. If you are advertising on Amazon, you need somebody who understands the nuances of the platform to ensure your products get traction.

So, what is copywriting? Copywriting is the art of writing compelling content that addresses a particular need for your brand. Whether your goal is to increase conversions through persuasive product copy or higher traffic with SEO-focused blog posts, outsource your copywriting to Wizeo today to get copy that drives results in no time!


1.What is copywriting for businesses?

Copywriting helps businesses to increase awareness about or advertise their products and/or services.

2. Do small businesses need copywriters?

Yes! Copywriters are important for every kind of business and every industry.

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