What’s it like to be an expert at Wordbrew Insight Network?

Wordbrew’s Insight Network is home to over 400 of the world’s greatest subject matter experts, industry-specialist writers, and content editors. Since 2020, we have partnered with brands across more than 70 industries, from small businesses to enterprise organizations—and we’re only just getting started.

Wordbrew’s mission is to transform how teams collaborate to create content by combining AI capabilities with human experts. It’s an innovative model (otherwise known as hybrid content) for content generation that takes the best of AI intelligence and creative human brilliance to create outstanding content that hits our clients’ digital marketing out of the park. 

We started from an agency model where we collected information by hand, using industry experts to edit and create performance-driven content for our clients. Now, we have evolved into a full-fledged platform that centralizes experts, data, and tools in one place, simplifying the entire content creation process. 

Insight Network vs. Writer Network: What’s the difference?

Our platform comprises two key networks:

• The Insight Network (industry experts only)
• The Writer Network (industry specialist writers and editors)

The Insight Network gathers valuable insights from industry experts and expands them into content drafts, while the Writer Network writes and edits under our signature hybrid content method. 

Using these networks together, we can produce high-quality content combining AI and human intelligence. The result is on-brand, compliant content that performs in search.

What is an expert network?

Imagine having the expertise of an industry leader on tap to feed into your marketing no matter what type of content you want to share or what industry you’re in. That’s what an expert network is—a collection of subject matter experts who have deep industry knowledge in specific verticals and sub-topics that you can pull out anytime you need. 

Companies use expert networks to gain access to specific knowledge that may not be available internally, including market research, technical insights, industry trends, and strategic advice. Making these expert insights available to our clients and aligning them with unique brand data helps us create powerful content opportunities. 

How? Tapping into the knowledge of experts means our clients can reach their customers on a deeper level and improve their positioning, helping them stay competitive and move ahead in their market. 

Why? Because ‌authoritative content is more trustworthy. Our expert network at Wordbrew allows ‌businesses to access tailored insights for superior content creation. With it, we can turn a collection of short-form quotes and/or company data into long-form first drafts in seconds.

What is Wordbrew’s hybrid content creation model?

We can’t fear the rise of AI in content marketing. It won’t ever replace that emotive human touch and our experiences, but it does open doors and build new opportunities. At least, that’s what we believe at Wordbrew. 

Our innovative hybrid content creation model combines AI-driven content generation with expert human insights. It means our users get the speed and accuracy of AI with the originality and creative spark that only humans can bring. 

The process starts by selecting a template and building a brief, which includes specific content requirements and instructions for the language model. Users can then add collaborators—either sourcing experts from Wordbrew’s marketplace for a fee, using internal experts for free, or combining both. 

Collaborators can contribute in any media format: Voice, text, video, or (coming soon) completing short surveys. But what does this mean? It means the days of synchronous, hour-long meetings are behind us—something we see in traditional market research practices. With Wordbrew, you can tap into the minds of world-class experts quickly, taking less than 10 minutes to submit meaningful insights.

Once we receive the insights, we generate a full draft incorporating the insights in the prompt, to ensure the content output is actually unique. This model is similar to LinkedIn collaborator articles, but with the added benefits of compensating experts for their contributions, and offering the collaborative content method to brands for their own channels.

What rates can I charge as an expert at Wordbrew?

As an expert at Wordbrew, you have the flexibility to set your own rates based on the type of insights you provide. Here’s a list showcasing the various insight types and their respective rates:

Contribution type	Rate type
Voice memos	Flat fee (or free)
Text input	Flat fee (or free)
Short surveys	Flat fee (or free)
Video clips	Flat fee (or free)
Long-form writing and editing	Rate per word  Example: $0.10 cents per word Project example: $0.10 x 1000 = $100

You can choose a flat rate per insight with no additional fees, allowing you to determine the value of your expertise. 

Prefer to build your personal brand instead of getting paid? You can opt to provide insights for free with Wordbrew.

How does Wordbrew source experts? Is it invite-only?

To ensure the highest quality in our expert network, we currently source experts by hand. But, we love hearing from global experts across a range of industries, too. 

While we invite top industry professionals to join our network, we also encourage you to apply through our platform. Each applicant undergoes a vetting process to ensure they meet our quality standards, guaranteeing that our users receive the best possible insights from leaders in their field. 

What different ways can an expert contribute?

As an expert at Wordbrew, you can contribute in various ways, making it easy to share your insights and expertise:

• Voice memos: Share quick, spoken insights on a topic
• Text input: Provide detailed written responses
• Survey: Complete comprehensive surveys for in-depth insights
• Video: Record and share video insights for a more personal touch

These different methods allow you to choose the format that best suits your expertise and the needs of the content being created.

How does this impact the quality of the final draft?

Unlike the human brain, AI can’t generate original ideas—it needs to copy and learn from other existing content. That’s why including unique insights from human experts like you significantly enhances the quality of our final content drafts. It sets them apart. 

Expert insights provide original perspectives that are not readily available online and you won’t find them in generic AI-generated content. However, when we integrate expert knowledge into AI drafts, Wordbrew can produce authoritative, original content for our clients that is accurate and highly relevant to their target audience. 

Plus, Google values this kind of high-quality content under its helpful content quality guidelines, which can improve search engine rankings and user engagement. 

What types of businesses use Wordbrew?

Wordbrew primarily serves SMBs, but also caters to large enterprises like AMEX, Toshiba, and Virgin. The flexibility of our platform allows businesses to add different experts as needed so that we can tailor content creation to each specific brief. 

It means that whatever type of high-quality content a client requires—whether it’s a company needing engaging marketing content or industry-specific insights—Wordbrew makes it possible, quickly.

Aside from the SaaS platform, Wordbrew also offers a done-for-you service option called Wordbrew VIP. Our service arm is home to experienced Project Managers, Writers, Editors, Researchers, Content strategists, SEO strategists, and HR specialists who headhunt experts on-demand for our users.

How can experts join Wordbrew’s Insight Network?

If you think you have what it takes, you can join Wordbrew’s Insight Network by applying through our online form. The application process involves providing details about your industry experience and previous work. 

Our Trust & Quality team will then review your application to make sure you meet our standards. Successful applicants become part of our network, where you can start contributing insights and earning money for your expertise.

Think you have what it takes to join our Insight Network? Apply on our website to start earning and contributing today. 

Frequently asked questions

Who can be an expert on Wordbrew? 

Experts need a minimum of 3 years of industry experience and must pass our manual vetting process conducted by the Trust & Quality team.

How much money can I make as an expert on Wordbrew? 

The earning potential is unlimited. Experts set their own rates for insights, which typically take less than 5 minutes to contribute. For longer engagements, such as interviews, you can set a custom hourly rate.

What kind of content do experts contribute to? 

Experts contribute to a wide range of content types, including blogs, white papers, market research reports, and more.

How are experts compensated? 

Experts receive payment directly for their insights, with no additional fees deducted by Wordbrew. You can change your rates at any time.

Can experts choose which projects to work on? 

Yes, experts have the freedom to select projects that match their expertise and interests. When you receive an insight request, you can choose to accept or reject it within 12 hours.