Wordbrew’s Insight Network is home to over 400 of the world’s greatest subject matter experts, industry-specialist writers, and content editors. Since 2020, we have partnered with brands across more than 70 industries, from small businesses to enterprise organizations—and we’re only just getting started. Wordbrew’s mission is to transform how teams collaborate to create content by […]
How subject matter experts improve content quality
The advantage of integrating subject matter experts into content development is twofold. First, their deep understanding of specific topics ensures accuracy and comprehensiveness. This is vital in an era where misinformation can easily spread. Secondly, they can offer unique perspectives that resonate with audiences seeking in-depth and reliable information. Subject matter experts (SMEs) are born […]
How to use AI in content marketing strategically
As Artificial Intelligence (AI) carves deeper inroads into diverse industries, its role in content marketing becomes increasingly indispensable. For forward-thinking marketers, AI isn’t just a shiny new toy—it’s a powerful co-pilot for content creation. In a recent survey conducted by Wordbrew, an astonishing 96% of content marketers revealed that they incorporate AI into their content […]
Will AI replace writers? The truth you need to hear
It’s undeniable that the content marketing landscape is evolving. We’re seeing a significant shift from mediocre to opinionated, experience-based work. Readers now lean towards valuable, insightful content, compelling search engines like Google to prioritize distinctive and meaningful pieces over surface-level content. Unless you’ve been living under a rock, you’ll have heard of, or already use […]
How to get past AI detectors
Many companies are intrigued by how AI can increase their content strategy’s effectiveness without dedicating more time or resources to it. Almost immediately after, the tangential topic of bypassing AI detectors comes to mind. But there’s a more substantial question at play: How should companies effectively integrate AI without compromising their unique voice and thought-leadership […]
Does Google penalize AI content?
Amidst advancements in AI, content creators stand at a crucial turning point: to harness AI in content creation or to tread cautiously? There’s an undeniable allure to the efficiency and capabilities of AI. One example is AI’s ability to draft an article in mere minutes, eliminating hours of human effort. But the burning question is: […]
How to Preserve Content Integrity in the Age of Artificial Intelligence
Before AI, the content creation process was often slow, tedious, and prone to error. It is impossible to have a variety of data in minutes. Instead, this would require creators to collect and sift through pages of content to find the right information. Then came the age of Artificial Intelligence (AI) that opened the doors […]
How to navigate the AI revolution with hybrid content
In a world where generative AI technology is rapidly transforming industries, content creators are caught at a crossroads: should they embrace AI or not? We at Wordbrew say, why not both? In response to this dilemma, we’ve pioneered a content marketing category called the ‘hybrid content creation’ method—revolutionizing the content marketing landscape in the process. […]
AI Content Creation: Types, Tools, and Benefits [2024]
Let’s get this out of the way: AI isn’t going to replace content creators. It’s a valid fear, and a major point of contention. Debates around AI and content creation are often polarized. In one corner, content writers say that AI tools siphon originality from the content creation process. In the other, content marketers and […]