6 Ways to Use AI for Content Creation 

Debates around AI and content creation are often polarized. 

In one corner, writers cling to the notion that AI tools rob the originality from the content creation process. In the other, marketers and content managers are leveraging AI to reduce the time spent on manual content creation. After all, to a business, time is money. Both have valid points. 

However, there is one undeniable fact: the partnership between AI and human creativity enables the creation of superior content at an impressive scale.

We’ve discussed the benefits of using AI to streamline the content creation process in our previous article (check it out here). But what does the day-to-day process look like? Let’s delve deeper into the world of AI-assisted content.

TL;DR:

• ‌AI can provide diverse perspectives on a topic, analyze data in minutes and spot the latest trends in respective niches.
• AI-assisted content is the process where AI tools aid in content creation with significant human intervention and creativity ‌involved. 
• AI-generated content is content that is 100% generated by AI models. I.e. no human intervention. 
• Although AI for content creation is impressive and has many benefits, it lacks human creativity, depth, emotion, and the human touch.
• Design your content strategy with AI for better engagement and conversion, but don’t forget to add your originality to it. Originality, or personality, is what will make your content stand out in the sea of information. 

Why are businesses increasingly embracing AI for content creation?

Simply put, businesses view AI as a tool to make content creation more efficient. Here are the unique advantages that AI brings to the table:

• Diverse perspectives – AI tools are equipped with machine learning algorithms that provide various perspectives on a topic. In practice, leveraging AI shortens the pre-production process (which typically involves heavy amounts of research) and allows content creators to focus on producing the content.
  
• Data analysis – AI shines when handling data. It can analyze vast volumes of data, draw relevant insights, and translate them into actionable content strategies. Ergo, from a business POV, it becomes a powerful tool that helps in identifying the latest trends in customer preferences and behavior, tracking business performances, and improving the quality of their content. 

• Trend spotting – AI tools can help identify trending topics in your niche, ensuring your content is always relevant. This technology helps businesses ‌improve search engine rankings by providing phrases or keywords relevant to their target audience. 

What is the difference between AI-assisted and AI-generated content?

AI-assisted and AI-generated content are two significant ways artificial intelligence (AI) is utilized in content creation. However, they serve different roles and offer distinct benefits.

AI-assisted content

AI-enhanced content production involves the strategic use of AI tools or models to assist in creating content. However, the process heavily relies on human intervention and creativity. In this model, AI is akin to a sophisticated tool in your toolbox –– it lends support with heavy tasks like data analysis and also offers valuable insights such as content ideas, keyword suggestions, and trend spotting.

After gathering the necessary information, content creators have the responsibility to critically edit, refine, and tailor the content to meet the interests and needs of their target audience. Or, in our words, adding the all-important human touch.

Here at Wizeo, we’ve pioneered an approach to harness AI which we’ve termed the hybrid content creation method.

This method combines the computational efficiency of AI with the nuanced understanding of human domain experts. The process starts with AI ingesting your brand data, generating a superior base draft, in accordance with your brand guidelines. This draft serves as the foundation of the content creation process, offering a solid starting point that streamlines the subsequent phases.

When the base draft is ready, an industry expert steps in to critically examine, partially rewrite, and finesse the piece. This refined draft is then put through a series of quality assurance checks to ensure alignment with brand guidelines, consistency of voice, factual correctness, and originality. 

And there you have it –– a piece of content crafted with the hybrid method!

To sum up AI-assisted content, it’s typically described as an assistant that optimises the content creation process. However, content creators are still in the driver’s seat and are responsible for making the final polishes of a piece of content. 

Read more: Learn the art of storytelling that sells

AI-generated content

AI-generated content, on the other hand, is wholly produced by an AI model. Think autopilot. 

In this case, AI algorithms use machine learning techniques to create content based on certain guidelines or input data. This process could include creating article drafts, social media posts, or even generating responses in a chatbot scenario. 

While this allows for high-volume, quick content creation, it comes at the cost of nuance, depth, and creativity a human touch provides.

We’ve put AI-assisted and AI-generate content side-by-side: 

Are there challenges in using AI for content creation?

Despite the rapid advancement in generative AI in just a few short months, it’s still a great distance away from the human intellect in terms of processing nuances and adaptability. But one fact no humans can disprove is that AI can process much larger amounts of content in a much shorter period. 

Herein lies the advantage of subject matter experts — personality. Or, to a business, the brand voice. 

Brand voice is often regarded as the distinct personality that reminds consumers of a business. It includes a unified approach to a tone, a particular style/flair, and a connection with the audience. 

However, to carve a truly resonant brand voice, it’s essential to infuse it with an undercurrent of originality. While AI models grapple to generate truly original and inventive concepts, the integration of a human touch ensures the balance between efficiency and creativity. This balance is the crux of the hybrid model, amplifying the distinctive flavor of the brand voice while maintaining process efficiency.

Six exciting applications of AI in content creation

Wondering how you can incorporate AI into your content strategy? Here are six powerful ways to use AI for content creation:

1. Research powerhouse

Research forms the backbone of any piece of content. However, this phase of the content production process — research — is often the most time-consuming of all due to the vast amounts of information available on search engines. 

Thankfully, screening past data is where AI shines. With proper prompts, AI models can scan through large volumes of data and return relevant information. These insights truncate the lengthy research process and allow content creators to instantly proceed to the next stage of content creation. 

2. Busting writer’s block

An added benefit of AI’s ability to inspect large volumes of data is how effectively it can derive trends. Based on the information it sifts through, AI can offer content suggestions, outlines, and even prompts that may spark creativity and overcome the dreaded writer’s block, making it the ultimate sparring partner. 

3. Drafting assistant

Writing first drafts is typically time-consuming as it involves both a lengthy research process and organizing thoughts coherently. AI-powered tools, however, can do this in seconds. 

Here’s the truth: with a hybrid content creation process, the initial content generated by AI tools does not have to be perfect. Subject matter experts can always re-generate the piece of content with additional prompts and parameters to ensure that nothing is amiss. Besides, each piece is thoroughly reworked for style, tone, and originality which means your content will always be on brand. 

4. Content repurposing and automation 

Creating an impactful piece of content is tough. One strategy that content creators can use is to repurpose existing content for different channels or mediums using generative AI. With proper implementation, this is a great off-page SEO strategy as it helps drive traffic into the sales funnel. 

As a bonus, AI models can automate this process and significantly reduce human intervention. This ensures a timely engagement with your audience and enables you to focus on other impactful tasks. 

5. Personalization maestro

Personalization through AI pivots on machine learning algorithms that enables the model to understand individual preferences and behaviors. To summarize a list of complicated technical theories, it boils down to the following:

• data collection
• data analysis
• user profiling
• content recommendation
• dynamic content generation
• A/B testing and optimization. 

In addition, the Natural Language Processing (NLP) techniques embedded within AI tools help the model to understand the content itself. The outcome of this is personalized responses, recommendations, and dynamically adapting content based on user queries and feedback. 

6. SEO pro

In the pre-production phase, AI tools are useful for analyzing competitors’ content strategies, delving into search trends, and understanding user behavior and intent. Whereas in the post-production (editing and refining) phase, AI tools use the data collected and recommend high-traffic keywords, long-tail keywords, and even variations of a keyword that may improve the authority of a piece of content. 

Despite the enormous media coverage on AI, the reality is that we’re still at the forefront of this new technology and we’re barely scratching the surface. The integration of AI and the skills of content professionals can result in a content strategy that drives engagement and conversions like never before. 

Creating engaging content is a delicate dance between leveraging AI and human expertise. This synergy not only enriches your brand voice, but also nurtures relationships with your audience. 

The result? Content becomes more than mere information—it evolves into a catalyst for brand growth and loyalty.

Ready to see how AI-assisted content can benefit your business? Let’s talk!