Umer is a creative geek, a soccer enthusiast, and a standup comedian. He brings over eight years of writing experience to the table with a knack for the SaaS niche. If you talk to him long enough, he’ll prolly brag about how he performed a stand-up show in front of a 600+ audience.
Determining the optimal or average blog post length for an article is critical for any content marketer. It’s about more than just filling up space or meeting word counts—it’s about crafting content that effectively covers everything your audience needs. When we talk about the ideal length of an article, the question isn’t just “How long?” […]
The advantage of integrating subject matter experts into content development is twofold. First, their deep understanding of specific topics ensures accuracy and comprehensiveness. This is vital in an era where misinformation can easily spread. Secondly, they can offer unique perspectives that resonate with audiences seeking in-depth and reliable information. Subject matter experts (SMEs) are born […]
A content brief is a foundational guide for content creation, providing clear directions and expectations to ensure the final product aligns with a company’s objectives. It communicates the essentials: topic, scope, audience, and the purpose behind the content. These briefs streamline the content creation process, cut down on back-and-forths, and establish consistency by clearly outlining […]
Writing a “How-to” article effectively bridges the gap between expertise and the reader’s curiosity. These pieces aim to present a clear, step-by-step guide that empowers the reader. The six steps in this how-to article will ironically prepare you to write how-to pieces more clearly and purposefully. The resulting content will resonate with your audience, teach […]
Quality content is at the heart of every marketing effort. It helps to convey the intended message and prompt the desired actions from readers. But how do you create content that resonates with your audience is the real question. It’s simple: Follow the best practices in writing. We’ve covered 13 of our writing best practices […]
A B2B content marketing funnel is pivotal for guiding prospects through the buying cycle. It creates meaningful engagement, addresses unique challenges at each stage, and ultimately helps to drive conversions. This framework serves as a roadmap for aligning content marketing strategy with audience needs and business goals. We’ll further dissect the B2B content marketing funnel, […]
