Stacy Garrels

First things first: what are brand voice guidelines, and how do I make them work for my business? Brand voice guidelines are a set of linguistic rules and parameters that define the style, personality, tone, and vocabulary a brand uses to communicate and resonate with its target audience. They serve as your business or organization’s […]

Thought leadership is like a cherry on top of your business. It’s the culmination of a deep understanding of your niche (which comes with experience), unique insights, and consistent effort.  But, it’s not merely as simple as writing a piece of content and slamming the publish button. There are finer details that are more sensitive […]

You are not imagining it. The marketing world is spinning faster than you can say “technological advancement.” The good news, however, is that brands now have an abundance of tools and strategies at their disposal to attract and retain customers. Two popular approaches you may have heard of are content marketing and thought leadership. While […]

Sure, content is king. But not all content is created equal.  As businesses strive to capture their target audience’s attention, cutting through the noise of all the mundane content out there is becoming increasingly challenging. That’s where thought leadership content comes in –– to position a company as a leading authority in its field.  In […]

Welcome to the world of content marketing: the industry that has grown explosively in recent years and is slowing down for no one.  In 2022, the global content marketing industry was estimated at $63 billion, with projections suggesting that those figures will rise to over $107 billion by 2026.  But as interest in content marketing […]