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Susan's hand's on experience in the B2B industry gave her a comprehensive understanding of business. She uses her experience in sales and marketing to craft content that resonates with audiences, helps establish rapport, and hopefully encourages them to take the first step through the buyer's journey. Susan is adept at writing in different tones of voice and crafting everything from long-form blogs and eBooks to short social media posts and catchy taglines.
Who said B2B content has to be mundane? The perception of business-oriented content being dry or monotonous is as outdated as the cordless phone (young readers, ask your parents). Marketing professionals already know that B2B content marketing is brimming with potential. Today, it’s more about authentically reaching your target market, telling compelling stories, fostering genuine […]
Content might be “King,” but even the most compelling content can fall flat without a solid content marketing strategy to back it up. Content marketing attracts customers through various channels, providing value, targeting specific buying stages, and maintaining brand consistency, ultimately attracting and retaining customers through inbound strategies. According to recent B2B content marketing trends […]
“Content is king” is not just a popular adage—it’s key to a brand’s digital prominence. Now more than ever, brands must consistently produce content to better serve and add value to their audience. Yet, for many, the results of their content strategy still don’t meet the required benchmarks. If you’re dedicated to content creation but […]
