Content Marketing

Writing a “How-to” article effectively bridges the gap between expertise and the reader’s curiosity. These pieces aim to present a clear, step-by-step guide that empowers the reader.  The six steps in this how-to article will ironically prepare you to write how-to pieces more clearly and purposefully. The resulting content will resonate with your audience, teach […]

What can you do to make headlines more compelling? That’s something you’ve probably thought about several times. Crafting a compelling headline is an art, honed by understanding its pivotal role in content marketing. A powerful headline acts as the initial contact point with your audience, setting the tone and expectation for the content that follows. […]

Who said B2B content has to be mundane?  The perception of business-oriented content being dry or monotonous is as outdated as the cordless phone (young readers, ask your parents).  Marketing professionals already know that B2B content marketing is brimming with potential. Today, it’s more about authentically reaching your target market, telling compelling stories, fostering genuine […]

Quality content is at the heart of every marketing effort. It helps to convey the intended message and prompt the desired actions from readers.  But how do you create content that resonates with your audience is the real question.  It’s simple: Follow the best practices in writing.  We’ve covered 13 of our writing best practices […]

In B2B content marketing, standing out can be a challenge. The PAS (Problem, Agitation, Solution) framework offers a structured approach to guide readers from recognizing challenges to embracing solutions. This strategic marketing can revolutionize your content’s impact and resonance. Whether you’re a seasoned writer or a newcomer, the PAS framework can be the linchpin of […]

Capturing and maintaining readers’ attention spans has become a hefty challenge for content creators. The best way to achieve this? By crafting skimmable content. This approach makes it easy for readers to grasp the essence of your content quickly and, if intrigued, explore deeper into the text. TL;DR Issue:  Retaining readers in an age of […]

A B2B content marketing funnel is pivotal for guiding prospects through the buying cycle. It creates meaningful engagement, addresses unique challenges at each stage, and ultimately helps to drive conversions.  This framework serves as a roadmap for aligning content marketing strategy with audience needs and business goals. We’ll further dissect the B2B content marketing funnel, […]

Content might be “King,” but even the most compelling content can fall flat without a solid content marketing strategy to back it up. Content marketing attracts customers through various channels, providing value, targeting specific buying stages, and maintaining brand consistency, ultimately attracting and retaining customers through inbound strategies. According to recent B2B content marketing trends […]

Search engines continuously seek fresh and valuable content to provide the best answers to users’ queries. Outdated content can mislead your audience and negatively impact your SEO efforts—so conduct regular content audits and discard or refresh stale content. In this article, you’ll learn what outdated content is, how you can identify it, how to remove […]

B2B writing is content crafted for businesses selling to other businesses. Think of it as a conversation between professionals seeking solutions and forming partnerships.  But what makes B2B writing distinct from its consumer-focused counterpart, B2C writing? B2B writing addresses specific industry needs, often diving deep into topics that might seem complex. The challenge lies in […]