Capturing and maintaining readers’ attention spans has become a hefty challenge for content creators. The best way to achieve this? By crafting skimmable content. This approach makes it easy for readers to grasp the essence of your content quickly and, if intrigued, explore deeper into the text. TL;DR Issue: Retaining readers in an age of […]
How to create a B2B content marketing funnel that drives revenue
A B2B content marketing funnel is pivotal for guiding prospects through the buying cycle. It creates meaningful engagement, addresses unique challenges at each stage, and ultimately helps to drive conversions. This framework serves as a roadmap for aligning content marketing strategy with audience needs and business goals. We’ll further dissect the B2B content marketing funnel, […]
7 steps to a successful content marketing strategy [2024]
Content might be “King,” but even the most compelling content can fall flat without a solid content marketing strategy to back it up. Content marketing attracts customers through various channels, providing value, targeting specific buying stages, and maintaining brand consistency, ultimately attracting and retaining customers through inbound strategies. According to recent B2B content marketing trends […]
How to remove outdated content to improve SEO
Search engines continuously seek fresh and valuable content to provide the best answers to users’ queries. Outdated content can mislead your audience and negatively impact your SEO efforts—so conduct regular content audits and discard or refresh stale content. In this article, you’ll learn what outdated content is, how you can identify it, how to remove […]
What is B2B writing? Definition, examples, and guidelines
B2B writing is content crafted for businesses selling to other businesses. Think of it as a conversation between professionals seeking solutions and forming partnerships. But what makes B2B writing distinct from its consumer-focused counterpart, B2C writing? B2B writing addresses specific industry needs, often diving deep into topics that might seem complex. The challenge lies in […]
Why content marketing is so important for B2B: A content expert’s take
You can’t imagine B2B (or even B2C) without content today. Content is everywhere: blog posts, social media platforms, videos, ebooks, white papers. Content engages and content converts. But looking back to 10 to 15 years ago, you’d see a completely different picture. People relied primarily on salespeople while purchasing. Content was almost nowhere. So what […]
What is content intelligence and how can businesses leverage it?
Content intelligence, put simply, is the integration of artificial intelligence (AI) and machine learning with content strategy and analysis. If you’ve been dubious about AI’s potential, ditch all preconceptions and get on board—because this is a revolution in content marketing. Advanced technologies have enabled marketers to move beyond intuition and basic analytics, towards smarter, data-driven […]
How AI Content Optimization Boosts User Experience
Any successful digital content strategy relies on creating content that resonates. It’s not just about the right keywords—you want to provide value to your audience through every word, structure, and design choice. This can take time, a luxury most content marketers don’t have enough of. That’s where AI content optimization comes in. By blending artificial […]
Social media marketing vs content marketing: A content expert’s deep dive
If you think social media marketing and content marketing are the same thing, think again. The two work in tandem, sure. Your content marketing strategy can and should spill over into your social media marketing. But, you’ll need separate strategies to leverage the unique benefits of both—to build brand awareness, increase customer retention, and drive […]
Is content velocity affecting your strategy’s results?
“Content is king” is not just a popular adage—it’s key to a brand’s digital prominence. Now more than ever, brands must consistently produce content to better serve and add value to their audience. Yet, for many, the results of their content strategy still don’t meet the required benchmarks. If you’re dedicated to content creation but […]