Table of Contents
AI Marketing Tools | Our Top Picks for 2024
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Lauren Funaro
- 12 minute read
Ever feel buried under a mountain of marketing tasks? I’ve been there—days spent drafting emails, juggling social media posts, and piecing together reports.
It was exhausting, but AI marketing tools are changing the game by helping us work faster and cutting out administrative fluff.
Digital marketing, marketing strategy, content generation tracking analytics: marketing teams can speed up their work and see real results—with much less effort.
As a content marketer with more than 10 years of experience, I sought out the most useful tools for all ends of the marketing function.
This guide combines my personal favorite AI marketing tools and shows how adding AI tools to your tech stack can save time, actually personalize marketing content, help you manage your campaigns, and more.
TL;DR: AI marketing tools
- AI marketing tools streamline marketing tasks, from content creation to campaign optimization.
- Top AI tools include Wordbrew, Jasper AI, Hootsuite, HubSpot, and Semrush.
- Learn the benefits of AI tools, such as efficiency, insights, personalization, cost savings, data-driven decision-making, and improved customer experience.
What are AI marketing tools?
AI marketing tools use artificial intelligence and machine learning to make your marketing efforts easier. According to the Content Marketing Institute, many B2B marketers have already added them to their workflow: 72% use generative AI tools for content-related tasks.
These tools simplify your marketing process by automating tasks, segmenting your audience, and personalizing messages, freeing you to focus on creativity and strategy.
Top AI marketing tools
“AI” can feel like a general term. That’s why we want to look at AI tools specific to the different functions we want them to support. We can use AI software to:
- Simplify tasks.
- Speed up processes.
- Generate copy or templates.
It all depends on your goals and pain points. Let’s break down these top tools based on the most popular categories used by marketers:
- Content creation tools
- Social media marketing tools
- Email marketing tools
- Customer interaction and support
- Marketing automation tools
- Ad optimization tools
- SEO and content optimization tools
- Market research tools
- Productivity and automation tools
- Visual tools
- Video tools
Content creation tools
1. Wordbrew
We started with our own AI marketing tools for a reason: Wordbrew‘s hybrid content creation platform gives you the best of both worlds.
- The speed of AI content creation, plus
- Expertise and insights from human subject matter experts.
Wordbrew makes it easy to collect human insights from your teammates or our network of over 300 experts, and turn them into high-quality content drafts.
With features like customizable compliance checks and style guidelines, you can create content at scale that’s always polished, professional, and meets industry regulations.
Why it stands out: Every draft is crafted based on your data and insights and reviewed by subject matter experts, resulting in high-quality, customized drafts that AI alone can’t replicate—from blog posts to social media, PR, product listings, or any content project.
2. Jasper AI
Using OpenAI’s GPT, Jasper.ai’s content marketing tool generates high-quality content quickly, saving you time and effort by writing blog posts, social media content, landing pages and more. Plus, it ensures your content ranks well with built-in SEO optimization.
Why it stands out: Jasper’s AI Copilot uses advanced natural language processing to generate a variety of content and marketing copy, with a brand voice tool to match your styles.
3. Simplified
When it comes to content creation and design, Simplified’s all-in-one platform has you covered. This AI marketing tool handles everything—graphic design, video creation, ads, and more. Simplified’s AI Writer generates text for graphic design, video creation, ads, copywriting, and social media. And when you’re ready, publishing across platforms like Facebook, Instagram, and LinkedIn is just a click away.
Why it stands out: You can access over 100 AI tools, such as AI writing assistants, video editors, and graphic design tools, for different content needs.
4. Narrato Workspace
Looking for a content marketing platform that streamlines content creation and teamwork? Narrato Workspace is your answer. It centralizes content management, making it easy to collaborate with team members and clients—all from one convenient platform.
Why it stands out: Narrato Workspace excels in team collaboration, making it ideal for managing multiple projects.
💡Related resource: Check out our list of the top tools for AI content marketing.
5. Grammarly
Grammarly‘s AI tool can improve the quality of your written content with:
- Real-time grammar and spell checks.
- Style suggestions.
- Tone adjustments.
- Context-specific writing suggestions.
It’s never been easier to produce clear and error-free writing.
Why it stands out: I love Grammarly’s integrations with the platforms I use most; it keeps my writing standards high, no matter where I communicate!
Social media marketing tools
6. Hootsuite
If you’re handling multiple social media accounts, Hootsuite‘s social media management platform is your go-to. I’ve used it to schedule posts, monitor my social media activity, and analyze performance across platforms. The OwlyWriter AI feature also assists with generating social media content, captions, and post ideas.
Why it stands out: Hootsuite’s social listening feature, powered by Blue Silk AI, tracks brand sentiment, trends, and conversations across social media and other platforms.
7. Sprout Social
Discover the best ways to optimize your social media strategies with Sprout Social‘s platform. I love its Optimal Send Times feature, which publishes posts when they’re most likely to reach your audience, while detailed analytics provide insights into your social media performance.
Why it stands out: With AI Assist, your team can respond to social media interactions faster, presenting alternative replies to improve tone and add more detail for better customer experiences.
8. Flick
Flick‘s AI-powered social marketing platform delivers AI-generated post suggestions and content ideas, creating engaging social media content that’s customized to your audience and platform.
Why it stands out: Find and use effective hashtags to boost your visibility with Flick’s advanced hashtag research tool. The platform also supports hashtag searches in more than 20 languages.
Email marketing tools
9. HubSpot
HubSpot does it all—send targeted email campaigns, personalize content, and track your performance. You can easily connect your email marketing with your CRM for better personalization and lead nurturing. Need help with drafting email content? HubSpot’s AI tools help with subject lines and copywriting to make your email campaigns more effective.
Why it stands out: With a suite of sales and customer service tools, HubSpot is a great choice if your company is looking to centralize RevOps.
10. Intuit Mailchimp
Intuit Mailchimp‘s takes the guesswork out of email marketing. It streamlines your email efforts by automating workflows and providing insights into audience behavior. Great for businesses of all sizes, Mailchimp helps you track performance and optimize your marketing email campaigns for better engagement.
Why it stands out: Known for its user-friendly interface, Mailchimp is a great choice for beginners. The platform has a library of customizable templates for designing professional-looking email content.
11. ConvertKit
Designed for creators, ConvertKit‘s AI tools automate your marketing efforts and send personalized marketing emails—great for connecting with clients and increasing conversions. With its powerful segmentation feature, you can precisely target specific audience groups for the highest impact.
Why it stands out: Email, automation, and monetization tools make connecting with clients and growing your audience easy.
Customer interaction and support
12. Drift
Drift by Salesloft customer interactions into real-time conversation. Use the AI tools to create interactive marketing experiences and boost customer engagement, all while generating leads. By automating responses and workflows, Drift makes sure every customer interaction is timely and personalized.
Why it stands out: Identify website visitors, understand intent, and serve them targeted content to nurture leads through the funnel with Drift.
Marketing automation tools
13. ActiveCampaign
Need a scalable solution for personalized marketing? ActiveCampaign’s marketing automation tools are a good choice for businesses looking to tailor campaigns. From email marketing to lead scoring and CRM features, these AI tools engage customers at scale.
Why it stands out: Great for small teams, ActiveCampaign’s automation workflows and advanced segmentation capabilities make it ideal for personalized marketing. Segmentation is worth it: HubSpot found that segmented emails have 30% more opens and 50% more clickthroughs than unsegmented emails.
14. Adobe Marketo Engage
For those serious about scaling their marketing efforts, Adobe Marketo Engage is an advanced marketing automation platform. This powerful platform streamlines everything from email campaigns to lead nurturing and account-based marketing.
Why it stands out: Marketo is best for large organizations or enterprise-level businesses. It offers an advanced suite of tools for advanced lead scoring, complex automation workflows, and in-depth data analysis.
15. Salesforce
Need a one-platform solution for managing customer relationships and automating your marketing? Salesforce delivers with its leading CRM platform, packed with AI-powered features that handle customer management, streamline tasks, and provide deep data insights. And with Pardot, you can personalize campaigns to identify, qualify, and nurture leads effectively.
Why it stands out: Get predictive analytics and personalized recommendations for your marketing campaigns through Einstein, Salesforce’s AI.
Ad optimization tools
16. Albert.ai
Albert.ai‘s AI marketing software is known for optimizing digital advertising campaigns and ad performance. Albert adjusts bids on audiences, schedules, and devices, and allocates budgets based on real-time data so your ad reaches the targeted customers without overbidding.
Why it stands out: Albert.ai optimizes ads across various platforms, including Google search, Facebook, Instagram, YouTube and Bing.
17. Google Ads Smart Bidding
Maximize your ad spend with Google Ads Smart Bidding. This AI-driven tool automates bidding strategies and adjusts bids in real time, improving your campaign performance and making the most out of your advertising budget.
Why it stands out: Optimize your ad campaign for conversions or conversion value by setting precise bids for each auction, driving higher volume or value.
SEO and content optimization tools
18. Semrush
Want to climb the search engine rankings? Semrush has the tools you need. I’ve used its AI-driven features for keyword research, which help me pinpoint high-performing keywords and new content ideas and gain a competitive edge by revealing what my competitors are doing and how I can do it better.
Why it stands out: You can use Semrush’s tools for more than just SEO: evaluate your content marketing, PPC ads, and social media marketing.
19. Surfer SEO
Surfer SEO combines AI and data to help you create SEO-optimized content. Try Surfer SEO’s audit feature to analyze your content for SEO improvements, and then plan and structure your content with the content planner.
Why it stands out: Research, generate and optimize content with its content optimization tools, improving your website’s search engine ranking and attracting organic traffic.
Market research tools
20. Brand24
Curious about what people are saying about your brand online? Brand24‘s AI tools watch mentions across the web, delivering valuable insights into public sentiment and tracking key market trends. With its sentiment analysis, you’ll know exactly how your audience feels about your brand.
Why it stands out: Brand24’s social listening tools give you insights into mentions across social media, news, PR, forums and more.
21. SimilarWeb
Better understand your website traffic and the competitive market with SimilarWeb‘s AI-driven market research. SimilarWeb analyzes traffic and engagement and compares your performance with competitors to deliver market insights.
Why it stands out: Get a clear understanding of your market position with SimilarWeb’s competitive analysis.
22. Google Analytics
Use your data to make strategic decisions with Google Analytics. This AI tool provides detailed website data analytics, giving you in-depth information on user behavior and insights to help you understand how visitors interact with your site and quantify your marketing efforts.
Why it stands out: Google Analytics provides the most comprehensive user insights and precise performance metrics to show you where to fine-tune your digital marketing strategies.
23. Crayon
Stay ahead of the competition with Crayon’s competitive intelligence. Understand your competitor tactics with market insights that provide valuable insights into market trends.
Why it stands out: Crayon AI uses natural language processing (NLP) to grade, filter and prioritize its competitive intelligence. It identifies, summarizes, and sends relevant insights to your CRM, Slack, email, and more.
24. FullStory
Every click and scroll tells a story—and FullStory captures it all. This tool monitors every interaction on your site, tracking every click, scroll, and action to build an extensive picture of user behavior for customer journey mapping.
Why it stands out: Identify pain points, optimize the user experience, and improve your conversions with FullStory’s detailed user journey tracking.
Productivity and automation tools
25. Zapier
Zapier connects your apps, making it easier to manage marketing processes. Its workflow automation feature, called Zaps, can automate tasks across thousands of different apps.
Why it stands out: Zapier’s extensive app integration capabilities allow apps that don’t normally integrate to communicate and work together automatically.
26. Notion
Here at Wordbrew, we love Notion! Notion combines organization and collaboration, streamlining everything in one platform. Need a single hub for all your marketing projects? It can keep all your projects on track, improve team communication, and house documentation and resources.
Why it stands out: Simplify project management and team collaboration with Notion’s all-in-one workspace.
27. Hive
Tackle complex marketing projects with Hive’s AI tools. From task management to progress tracking, Hive keeps your team aligned and your projects on schedule. You can also choose from Gantt charts, Kanban boards, or a calendar view to visualize your workflows.
Why it stands out: The HiveMind AI feature creates project tasks based on your suggestions, writes content for your tasks and subtasks, generates images, and more.
Visual tools
28. PhotoRoom
PhotoRoom is an AI-powered tool that makes photo editing for marketing campaigns easy with design tools to help you create professional-looking visuals.
Why it stands out: Create professional visuals quickly: remove backgrounds, add AI backgrounds, retouch, add text and more.
29. Canva
Create stunning visuals in minutes with Canva. This AI-powered graphic design tool comes with an extensive library of templates, which I’ve used to produce eye-catching content for social media, presentations, blogs, and more.
Why it stands out: Canva’s Magic Design AI tool generates matching templates based on your uploaded media, saving time and effort.
Video tools
30. Descript
Descript is an AI-driven audio and video editing tool that saves time creating video content by making editing simple: edit your video when you edit the transcript.
Why it stands out: Descript’s transcript-based editing tool makes video editing as simple as text editing.
Benefits of AI marketing tools
Are AI marketing tools worth the investment? Here are some of the key benefits:
- Data analysis: Artificial intelligence examines large volumes of customer data and content intelligence, offering deep insights into customer behavior and market trends.
- Task automation: Automate mundane tasks like scheduling posts and sending emails, and free up your time for creative work. According to HubSpot, “95% of marketers who use generative AI for email creation rate it as ‘effective,’ and 54% rate it as ‘very effective.’”
- Personalization: Personalize content and messaging to each customer, making it more relevant and engaging.
- Data-driven decision-making: Make quick, informed decisions with predictive analytics and insights.
- Optimize campaigns: Monitor your marketing campaigns with AI tools and get suggestions on how to achieve the best results.
- Insights: Create more effective marketing and content strategies with AI tools. 50%, or one in two writers, use AI tools to improve content performance, according to HubSpot.
- Cost savings: Automating tasks, optimizing campaigns, and targeting results can lower customer acquisition costs and raise conversion rates.
- Better customer experience: Improve customer interactions with quick, accurate responses.
With AI marketing tools, you and your team can work smarter, not harder: speed up your processes, get valuable insights, and connect with your audience.
Conclusion: AI marketing tools
AI marketing tools aren’t just for big brands—they’re for anyone looking to streamline marketing efforts. Small business owners and larger teams alike benefit from adding AI marketing tools to their tech stack to:
- Save time.
- Work more efficiently.
- Better engage with audiences.
- Improve your digital marketing efforts.
Artificial intelligence simplifies content generation, social media management, and data analysis. There’s a tool to support your digital marketing needs, from automating workflows to creating attractive visuals.Are you tired of spending hours on content creation? With Wordbrew, you can create engaging, high-quality content at scale. Turn your ideas into polished content fast: our customers save up to 70% on content creation. Contact us today to get started!