With over 2.7 billion users, YouTube’s potential to land your brand videos in front of a global audience is unparalleled. For businesses seeking an edge in this sometimes overwhelming content landscape, crafting the perfect script can make all the difference. But where do you begin? Enter Wordbrew’s definitive guide to writing a compelling YouTube script. […]
Thin content damaging your SEO success? Let’s fix that
Everyone’s seen good content. Everyone’s seen bad content. No one’s seeing thin content, least of all your target audience
15 content engagement metrics every team should know
Pageviews? That’s yesterday’s news. Here’s why. In the digital landscape, it’s often said that “content is king.” Yet, it’s not just about flaunting the crown. It’s the relationship with your audience that truly counts. If you’re solely fixated on pageviews, you might be overlooking some crucial insights. Welcome to the world of content engagement metrics. […]
Content amplification 101: Make every word count (and echo)
It’s often said that we’re living in the golden age of content. With the democratization of the internet, everyone has a voice, and every brand has the potential to become its own media powerhouse. But here lies the paradox: in this bustling era of e-commerce, the very thing that makes content accessible—its abundance—also makes it […]
7 Secrets to Successful SaaS Content Marketing (Straight from Marketers Themselves)
Let’s go on record: sporadic email blasts and fleeting social media trends just don’t cut it anymore. For most brands, especially those in the Software as a Service (SaaS) sector, these tactics fall short. The competition is fierce, and the technological landscape is evolving at break-neck speed. The most successful SaaS companies out there are […]
What is 10x content and how can it fit in your content strategy?
As Google’s algorithms and user expectations continue to mature, the strategies to clinch a top search ranking need to evolve in tandem. Gone are the days when simply peppering your content with keywords and backlinks was enough to ascend search rankings. Now, the crown is given to those willing to invest time and effort into […]
What Are SEO Topic Clusters and How Do They Help Your Site Rank?
There’s more to content creation than just churning out articles. You need to research keywords, figure out search intent, and ensure that the content is structured properly on your website so users find exactly what they’re looking for. But how can you do all of this efficiently? Enter: SEO topic clusters. Topic clusters are a […]
SaaS Copywriting Done Right: Why You Need Content That Speaks to Your Customers
Cloud computing is a red-hot tech topic right now, with over 30,000 SaaS companies in the world already, and hundreds more are popping up every single day. It’s fair to say, then, that battling for customer attention is much more challenging than most founders initially thought it would be. But there’s a little something you […]
Here’s How to Start A Newsletter According to 7 B2B Experts
In the competitive world of B2B marketing, newsletters have become an indispensable tool for engaging with your audience and driving growth, with 77% of B2B marketers using email newsletters as a key channel to distribute content. This marketing channel is a foolproof method to foster relationships, establish thought leadership, and nurture leads throughout the sales […]
Harnessing Executive Thought Leadership—The Next String In Your Strategic Bow
Many companies and organizations are beginning to get a grasp on thought leadership and the benefits it can yield for their brand. But what many are yet to grasp is their secret weapon: executives. Executive thought leadership has emerged as a key differentiator as leaders make themselves heard as experts in their field. This conveniently reflects […]