Content Marketing

Content intelligence, put simply, is the integration of artificial intelligence (AI) and machine learning with content strategy and analysis. If you’ve been dubious about AI’s potential, ditch all preconceptions and get on board—because this is a revolution in content marketing. Advanced technologies have enabled marketers to move beyond intuition and basic analytics, towards smarter, data-driven […]

Any successful digital content strategy relies on creating content that resonates.  It’s not just about the right keywords—you want to provide value to your audience through every word, structure, and design choice.  This can take time, a luxury most content marketers don’t have enough of. That’s where AI content optimization comes in. By blending artificial […]

If you think social media marketing and content marketing are the same thing, think again. The two work in tandem, sure. Your content marketing strategy can and should spill over into your social media marketing. But, you’ll need separate strategies to leverage the unique benefits of both—to build brand awareness, increase customer retention, and drive […]

“Content is king” is not just a popular adage—it’s key to a brand’s digital prominence. Now more than ever, brands must consistently produce content to better serve and add value to their audience. Yet, for many, the results of their content strategy still don’t meet the required benchmarks. If you’re dedicated to content creation but […]

With over 2.7 billion users, YouTube’s potential to land your brand videos in front of a global audience is unparalleled. For businesses seeking an edge in this sometimes overwhelming content landscape, crafting the perfect script can make all the difference.  But where do you begin? Enter Wordbrew’s definitive guide to writing a compelling YouTube script. […]

Everyone’s seen good content. Everyone’s seen bad content. No one’s seeing thin content, least of all your target audience

Pageviews? That’s yesterday’s news. Here’s why. In the digital landscape, it’s often said that “content is king.” Yet, it’s not just about flaunting the crown. It’s the relationship with your audience that truly counts. If you’re solely fixated on pageviews, you might be overlooking some crucial insights.  Welcome to the world of content engagement metrics. […]

It’s often said that we’re living in the golden age of content. With the democratization of the internet, everyone has a voice, and every brand has the potential to become its own media powerhouse.  But here lies the paradox: in this bustling era of e-commerce, the very thing that makes content accessible—its abundance—also makes it […]

Let’s go on record: sporadic email blasts and fleeting social media trends just don’t cut it anymore. For most brands, especially those in the Software as a Service (SaaS) sector, these tactics fall short. The competition is fierce, and the technological landscape is evolving at break-neck speed. The most successful SaaS companies out there are […]

As Google’s algorithms and user expectations continue to mature, the strategies to clinch a top search ranking need to evolve in tandem. Gone are the days when simply peppering your content with keywords and backlinks was enough to ascend search rankings. Now, the crown is given to those willing to invest time and effort into […]