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Discover a wealth of insightful materials meticulously crafted to provide you with a comprehensive understanding of the latest trends.
Jasmine Glasheen, a retail expert, SaaS content strategist, and our Wordbrew editor, has been recognized among the top 50 global thought leaders and influencers in retail by Thinkers360. In a recent interview with Jasmine, we tapped into her extensive knowledge to explore her views on the future of retail and her thoughts on this prestigious […]
When it comes to content marketing, it’s become crystal clear that the times are changing. As consumer behaviors evolve, attention spans shrink, and algorithms increasingly favor value over keywords, marketers and businesses face new challenges and opportunities. So, what do these changes mean for content marketing? Moreover, what do they mean for companies relying on content […]
In our latest Superbrewed session, we had the chance to chat with Samantha North, the brain behind Digital Émigré. Samantha’s journey is unique. She started Digital Émigré after facing her own challenges with immigration post-Brexit and used her experience to help others navigate their path to European citizenship. Since then, Samantha has guided dozens of […]
SEO has changed dramatically over the past two decades, transitioning from basic keyword stuffing to a blend of content marketing, technical SEO, and user experience optimization. To better understand how the future of SEO and content marketing has changed in the last few decades, we were privileged to speak with Jess Joyce, a seasoned SEO […]
Determining the optimal or average blog post length for an article is critical for any content marketer. It’s about more than just filling up space or meeting word counts—it’s about crafting content that effectively covers everything your audience needs. When we talk about the ideal length of an article, the question isn’t just “How long?” […]
The advantage of integrating subject matter experts into content development is twofold. First, their deep understanding of specific topics ensures accuracy and comprehensiveness. This is vital in an era where misinformation can easily spread. Secondly, they can offer unique perspectives that resonate with audiences seeking in-depth and reliable information. Subject matter experts (SMEs) are born […]
To understand your marketing strategy’s effectiveness, measuring the return on investment (ROI) is crucial. Measuring the ROI of content marketing requires a formulaic approach, balancing the costs against the returns. Key performance metrics such as sales growth and customer engagement are essential for an accurate assessment. Continuous review and adjustment of strategies based on ROI […]
A content brief is a foundational guide for content creation, providing clear directions and expectations to ensure the final product aligns with a company’s objectives. It communicates the essentials: topic, scope, audience, and the purpose behind the content. These briefs streamline the content creation process, cut down on back-and-forths, and establish consistency by clearly outlining […]
Writing a “How-to” article effectively bridges the gap between expertise and the reader’s curiosity. These pieces aim to present a clear, step-by-step guide that empowers the reader. The six steps in this how-to article will ironically prepare you to write how-to pieces more clearly and purposefully. The resulting content will resonate with your audience, teach […]
What can you do to make headlines more compelling? That’s something you’ve probably thought about several times. Crafting a compelling headline is an art, honed by understanding its pivotal role in content marketing. A powerful headline acts as the initial contact point with your audience, setting the tone and expectation for the content that follows. […]
