In our latest Superbrewed session, we had the chance to chat with Samantha North, the brain behind Digital Émigré. Samantha’s journey is unique. She started Digital Émigré after facing her own challenges with immigration post-Brexit and used her experience to help others navigate their path to European citizenship. Since then, Samantha has guided dozens of […]
Javascript, AI, and how to Marie Kondo your content with Jess Joyce
SEO has changed dramatically over the past two decades, transitioning from basic keyword stuffing to a blend of content marketing, technical SEO, and user experience optimization. To better understand how the future of SEO and content marketing has changed in the last few decades, we were privileged to speak with Jess Joyce, a seasoned SEO […]
How long should an article be for SEO?
Determining the optimal or average blog post length for an article is critical for any content marketer. It’s about more than just filling up space or meeting word counts—it’s about crafting content that effectively covers everything your audience needs. When we talk about the ideal length of an article, the question isn’t just “How long?” […]
How subject matter experts improve content quality
The advantage of integrating subject matter experts into content development is twofold. First, their deep understanding of specific topics ensures accuracy and comprehensiveness. This is vital in an era where misinformation can easily spread. Secondly, they can offer unique perspectives that resonate with audiences seeking in-depth and reliable information. Subject matter experts (SMEs) are born […]
What is content marketing ROI and how is it measured?
To understand your marketing strategy’s effectiveness, measuring the return on investment (ROI) is crucial. Measuring the ROI of content marketing requires a formulaic approach, balancing the costs against the returns. Key performance metrics such as sales growth and customer engagement are essential for an accurate assessment. Continuous review and adjustment of strategies based on ROI […]
What is a content brief and how do you make one?
A content brief is a foundational guide for content creation, providing clear directions and expectations to ensure the final product aligns with a company’s objectives. It communicates the essentials: topic, scope, audience, and the purpose behind the content. These briefs streamline the content creation process, cut down on back-and-forths, and establish consistency by clearly outlining […]
Write helpful how-to articles in 6 easy steps
Writing a “How-to” article effectively bridges the gap between expertise and the reader’s curiosity. These pieces aim to present a clear, step-by-step guide that empowers the reader. The six steps in this how-to article will ironically prepare you to write how-to pieces more clearly and purposefully. The resulting content will resonate with your audience, teach […]
12 proven tips to make headlines more compelling
What can you do to make headlines more compelling? That’s something you’ve probably thought about several times. Crafting a compelling headline is an art, honed by understanding its pivotal role in content marketing. A powerful headline acts as the initial contact point with your audience, setting the tone and expectation for the content that follows. […]
15 creative B2B content marketing ideas that actually work
Who said B2B content has to be mundane? The perception of business-oriented content being dry or monotonous is as outdated as the cordless phone (young readers, ask your parents). Marketing professionals already know that B2B content marketing is brimming with potential. Today, it’s more about authentically reaching your target market, telling compelling stories, fostering genuine […]
Why SMBs need to take content operations more seriously
Say goodbye to the old myths of easy content creation. Modern businesses need to face the reality of strategic content operations, where bold vision meets execution—and where content not only supports marketing efforts but also emerges as a valuable business asset. TL;DR What are content operations? Content operations revolve around three pillars: people, processes, and […]