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As Artificial Intelligence (AI) carves deeper inroads into diverse industries, its role in content marketing becomes increasingly indispensable. For forward-thinking marketers, AI isn’t just a shiny new toy—it’s a powerful co-pilot for content creation. In a recent survey conducted by Wordbrew, an astonishing 96% of content marketers revealed that they incorporate AI into their content […]
B2B writing is content crafted for businesses selling to other businesses. Think of it as a conversation between professionals seeking solutions and forming partnerships. But what makes B2B writing distinct from its consumer-focused counterpart, B2C writing? B2B writing addresses specific industry needs, often diving deep into topics that might seem complex. The challenge lies in […]
You can’t imagine B2B (or even B2C) without content today. Content is everywhere: blog posts, social media platforms, videos, ebooks, white papers. Content engages and content converts. But looking back to 10 to 15 years ago, you’d see a completely different picture. People relied primarily on salespeople while purchasing. Content was almost nowhere. So what […]
It’s undeniable that the content marketing landscape is evolving. We’re seeing a significant shift from mediocre to opinionated, experience-based work. Readers now lean towards valuable, insightful content, compelling search engines like Google to prioritize distinctive and meaningful pieces over surface-level content. Unless you’ve been living under a rock, you’ll have heard of, or already use […]
Content intelligence, put simply, is the integration of artificial intelligence (AI) and machine learning with content strategy and analysis. If you’ve been dubious about AI’s potential, ditch all preconceptions and get on board—because this is a revolution in content marketing. Advanced technologies have enabled marketers to move beyond intuition and basic analytics, towards smarter, data-driven […]
Many companies are intrigued by how AI can increase their content strategy’s effectiveness without dedicating more time or resources to it. Almost immediately after, the tangential topic of bypassing AI detectors comes to mind. But there’s a more substantial question at play: How should companies effectively integrate AI without compromising their unique voice and thought-leadership […]
Any successful digital content strategy relies on creating content that resonates. It’s not just about the right keywords—you want to provide value to your audience through every word, structure, and design choice. This can take time, a luxury most content marketers don’t have enough of. That’s where AI content optimization comes in. By blending artificial […]
If you think social media marketing and content marketing are the same thing, think again. The two work in tandem, sure. Your content marketing strategy can and should spill over into your social media marketing. But, you’ll need separate strategies to leverage the unique benefits of both—to build brand awareness, increase customer retention, and drive […]
“Content is king” is not just a popular adage—it’s key to a brand’s digital prominence. Now more than ever, brands must consistently produce content to better serve and add value to their audience. Yet, for many, the results of their content strategy still don’t meet the required benchmarks. If you’re dedicated to content creation but […]
With over 2.7 billion users, YouTube’s potential to land your brand videos in front of a global audience is unparalleled. For businesses seeking an edge in this sometimes overwhelming content landscape, crafting the perfect script can make all the difference. But where do you begin? Enter Wordbrew’s definitive guide to writing a compelling YouTube script. […]
