Pageviews? That’s yesterday’s news. Here’s why. In the digital landscape, it’s often said that “content is king.” Yet, it’s not just about flaunting the crown. It’s the relationship with your audience that truly counts. If you’re solely fixated on pageviews, you might be overlooking some crucial insights. Welcome to the world of content engagement metrics. […]
Content amplification 101: Make every word count (and echo)
It’s often said that we’re living in the golden age of content. With the democratization of the internet, everyone has a voice, and every brand has the potential to become its own media powerhouse. But here lies the paradox: in this bustling era of e-commerce, the very thing that makes content accessible—its abundance—also makes it […]
How to Preserve Content Integrity in the Age of Artificial Intelligence
Before AI, the content creation process was often slow, tedious, and prone to error. It is impossible to have a variety of data in minutes. Instead, this would require creators to collect and sift through pages of content to find the right information. Then came the age of Artificial Intelligence (AI) that opened the doors […]
7 Secrets to Successful SaaS Content Marketing (Straight from Marketers Themselves)
Let’s go on record: sporadic email blasts and fleeting social media trends just don’t cut it anymore. For most brands, especially those in the Software as a Service (SaaS) sector, these tactics fall short. The competition is fierce, and the technological landscape is evolving at break-neck speed. The most successful SaaS companies out there are […]
What is 10x content and how can it fit in your content strategy?
As Google’s algorithms and user expectations continue to mature, the strategies to clinch a top search ranking need to evolve in tandem. Gone are the days when simply peppering your content with keywords and backlinks was enough to ascend search rankings. Now, the crown is given to those willing to invest time and effort into […]
How to navigate the AI revolution with hybrid content
In a world where generative AI technology is rapidly transforming industries, content creators are caught at a crossroads: should they embrace AI or not? We at Wordbrew say, why not both? In response to this dilemma, we’ve pioneered a content marketing category called the ‘hybrid content creation’ method—revolutionizing the content marketing landscape in the process. […]
AI Content Creation: Types, Tools, and Benefits [2024]
Let’s get this out of the way: AI isn’t going to replace content creators. It’s a valid fear, and a major point of contention. Debates around AI and content creation are often polarized. In one corner, content writers say that AI tools siphon originality from the content creation process. In the other, content marketers and […]
What Are SEO Topic Clusters and How Do They Help Your Site Rank?
There’s more to content creation than just churning out articles. You need to research keywords, figure out search intent, and ensure that the content is structured properly on your website so users find exactly what they’re looking for. But how can you do all of this efficiently? Enter: SEO topic clusters. Topic clusters are a […]
SaaS Copywriting Done Right: Why You Need Content That Speaks to Your Customers
Cloud computing is a red-hot tech topic right now, with over 30,000 SaaS companies in the world already, and hundreds more are popping up every single day. It’s fair to say, then, that battling for customer attention is much more challenging than most founders initially thought it would be. But there’s a little something you […]
Here’s How to Start A Newsletter According to 7 B2B Experts
In the competitive world of B2B marketing, newsletters have become an indispensable tool for engaging with your audience and driving growth, with 77% of B2B marketers using email newsletters as a key channel to distribute content. This marketing channel is a foolproof method to foster relationships, establish thought leadership, and nurture leads throughout the sales […]