There are more Apple users than people in France. From iPhones to MacBooks, Apple is arguably the most recognizable brand in the world. Few companies have captured the hearts and minds of consumers the way Apple has, owing to its recognizable logo and innovative products. To the untrained eye, Apple’s brand positioning feels ‘natural.’ But […]
How to Become a Thought Leader on LinkedIn in 2024
Being a thought leader can 14x your ROI, according to research conducted on Fortune 100 executives. It’s even more vital for B2B businesses, as another study showed that up to 49% of buyers consider thought leaders’ perspectives before making a purchase decision. With its 900 million users worldwide, LinkedIn has now grown to become the […]
How American Express Business Class Builds Trust and Loyalty with Thought Leadership Content
American Express showcases its leadership and authority by producing valuable and original customer-centered content for business owners. The internet is a double-edged sword for small businesses. There is unlimited content available, but it is challenging to sift through a sea of unreliable information to find sold sources of valuable content. With so many blogs, podcasts, […]
The Wizeo Guide To Content Marketing
Content marketing harnesses the power of words to persuade, the ancient art of storytelling to trigger emotional responses, and the science-like algorithms in search to grow your business and take your brand to the top. “Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler Why does that distinction matter? Because according […]
Storytelling Sells. Except When It Doesn’t. Here’s Why, When, and How to Add Narrative To Your Content Writing
Content marketers push storytelling. It’s every book boasting content writing tips and Rightly so. It draws you in, hooks your attention, and forges those all-important emotional connections between brand and customer that result in prolific clicks on a buy now button. And, in a world where AI bots can churn out product descriptions and blog […]
How Can SEO-Optimized Product Descriptions Drive Your E-Commerce Business?
The internet has revolutionized the way in which we shop, making it increasingly easy to compare products with those belonging to competitors. Post-COVID-19, the majority of consumers and shops have moved online, meaning that competition is fierce for e-commerce businesses. While someone may have a better, more affordable product, if the copy isn’t persuasive enough, […]
How to Write Product Descriptions That Sell: The Wizeo Guide
Product descriptions are essential to any e-commerce business, regardless of the size of your store or the sector you operate in. A strong product description can be the difference between a sale and a lost customer, with research showing that 98% of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect […]
15 Best Content Management Tools in 2024
Content marketing is built on moving parts. The right tools can transform your strategy—whether you’re increasing your digital presence, organizing your workflow, or making content creation easier. Content management tools are the foundation of effective digital marketing, helping you: Read on for our list of the best content management systems and tools for 2024 that […]
How Can Effective Copywriting Take Your SME to The Next Level?
Whether you own an established small to medium-sized enterprise (SME) or are just getting started in the business world, performance copywriting can be a game-changer for your company. By convincing your target market that your product or service offering will suit their needs and give them value, quality copywriting boosts profitability, generates a return on […]
When Is It Time to Hire a Copywriting Agency for Your Business?
Getting traffic-boosting, sales-generating content can be time-consuming and costly if done in-house or alone. Many businesses consider outsourcing content production to a professional copywriting agency, but what questions should they be asking? And when is it a good idea to outsource? Given that 73% of major companies now outsource some or all of their content […]