October 2022

Has the rise of social media hailed the demise of the humble press release? Reaching your digital audience is no longer limited to news sites or traditional media outlets. TikTok videos, Instagram posts, or LinkedIn updates are part and parcel of any 2022 PR campaign. But don’t write off the press release just yet. If […]

If you are writing for SEO, you’re most likely doing it to increase organic traffic. Your content acts as a signpost, which Google reads to decide whether your brand is trustworthy, useful, and authoritative. If it is, you’ll head up the search query results. If not, you’ll languish pages back, where click-throughs are few and […]

If you’re wondering how to increase sales and grow your online business, you should consider launching a blog on your website. Whether you’re looking to generate traffic from search engines or simply inform your audience about your latest products and services, the importance of blogging is undeniable. At this point, you may be thinking: ‘I’m […]

Do you feel like you know your stuff? Are you one of the go-to experts in your industry, or could you be? Becoming a thought leader is not only good for your self-esteem, but it’s essential for your brand too. Building your authority in your industry helps you drive trust and opens doors to external […]