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Let’s get this out of the way: AI isn’t going to replace content creators. It’s a valid fear, and a major point of contention. Debates around AI and content creation are often polarized. In one corner, content writers say that AI tools siphon originality from the content creation process. In the other, content marketers and […]
In the competitive world of B2B marketing, newsletters have become an indispensable tool for engaging with your audience and driving growth, with 77% of B2B marketers using email newsletters as a key channel to distribute content. This marketing channel is a foolproof method to foster relationships, establish thought leadership, and nurture leads throughout the sales […]
Surprisingly, Cars Aren’t His Preferred Mode of Transportation When he’s not writing, you can find Jon Weirman on a skateboard “recklessly bombing empty ditches or hills.” Wizeo auto, marketing, and real estate clients and major auto brands like Chevy, Alfa Romeo, Kia, and Maserati all benefit from his writing. But what makes Jon truly exceptional […]
What does your content say about your brand? Ask yourself: Thought leadership content marketing does all that and more. It can be one of the most effective tools in your content strategy—educating, inspiring, and adding value for your customers. Research has shown that 64% of B2B consumers see thought leadership content as a more trustworthy […]
There are more Apple users than people in France. From iPhones to MacBooks, Apple is arguably the most recognizable brand in the world. Few companies have captured the hearts and minds of consumers the way Apple has, owing to its recognizable logo and innovative products. To the untrained eye, Apple’s brand positioning feels ‘natural.’ But […]
Being a thought leader can 14x your ROI, according to research conducted on Fortune 100 executives. It’s even more vital for B2B businesses, as another study showed that up to 49% of buyers consider thought leaders’ perspectives before making a purchase decision. With its 900 million users worldwide, LinkedIn has now grown to become the […]
American Express showcases its leadership and authority by producing valuable and original customer-centered content for business owners. The internet is a double-edged sword for small businesses. There is unlimited content available, but it is challenging to sift through a sea of unreliable information to find sold sources of valuable content. With so many blogs, podcasts, […]
Content marketing harnesses the power of words to persuade, the ancient art of storytelling to trigger emotional responses, and the science-like algorithms in search to grow your business and take your brand to the top. “Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler Why does that distinction matter? Because according […]
Content marketers push storytelling. It’s every book boasting content writing tips and Rightly so. It draws you in, hooks your attention, and forges those all-important emotional connections between brand and customer that result in prolific clicks on a buy now button. And, in a world where AI bots can churn out product descriptions and blog […]
The internet has revolutionized the way in which we shop, making it increasingly easy to compare products with those belonging to competitors. Post-COVID-19, the majority of consumers and shops have moved online, meaning that competition is fierce for e-commerce businesses. While someone may have a better, more affordable product, if the copy isn’t persuasive enough, […]
