Content Marketing

Sure, content is king. But not all content is created equal.  As businesses strive to capture their target audience’s attention, cutting through the noise of all the mundane content out there is becoming increasingly challenging. That’s where thought leadership content comes in –– to position a company as a leading authority in its field.  In […]

Welcome to the world of content marketing: the industry that has grown explosively in recent years and is slowing down for no one.  In 2022, the global content marketing industry was estimated at $63 billion, with projections suggesting that those figures will rise to over $107 billion by 2026.  But as interest in content marketing […]

Being a thought leader can 14x your ROI, according to research conducted on Fortune 100 executives. It’s even more vital for B2B businesses, as another study showed that up to 49% of buyers consider thought leaders’ perspectives before making a purchase decision.  With its 900 million users worldwide, LinkedIn has now grown to become the […]

Content marketing harnesses the power of words to persuade, the ancient art of storytelling to trigger emotional responses, and the science-like algorithms in search to grow your business and take your brand to the top. “Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler Why does that distinction matter? Because according […]

Content marketers push storytelling. It’s every book boasting content writing tips and Rightly so. It draws you in, hooks your attention, and forges those all-important emotional connections between brand and customer that result in prolific clicks on a buy now button.  And, in a world where AI bots can churn out product descriptions and blog […]

The internet has revolutionized the way in which we shop, making it increasingly easy to compare products with those belonging to competitors. Post-COVID-19, the majority of consumers and shops have moved online, meaning that competition is fierce for e-commerce businesses. While someone may have a better, more affordable product, if the copy isn’t persuasive enough, […]

Product descriptions are essential to any e-commerce business, regardless of the size of your store or the sector you operate in. A strong product description can be the difference between a sale and a lost customer, with research showing that 98% of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect […]

Content marketing is built on moving parts. The right tools can transform your strategy—whether you’re increasing your digital presence, organizing your workflow, or making content creation easier. Content management tools are the foundation of effective digital marketing, helping you: Read on for our list of the best content management systems and tools for 2024 that […]

Whether you own an established small to medium-sized enterprise (SME) or are just getting started in the business world, performance copywriting can be a game-changer for your company. By convincing your target market that your product or service offering will suit their needs and give them value, quality copywriting boosts profitability, generates a return on […]

Getting traffic-boosting, sales-generating content can be time-consuming and costly if done in-house or alone. Many businesses consider outsourcing content production to a professional copywriting agency, but what questions should they be asking? And when is it a good idea to outsource? Given that 73% of major companies now outsource some or all of their content […]