October 28, 2022

The internet has revolutionized the way in which we shop, making it increasingly easy to compare products with those belonging to competitors. Post-COVID-19, the majority of consumers and shops have moved online, meaning that competition is fierce for e-commerce businesses. While someone may have a better, more affordable product, if the copy isn’t persuasive enough, […]

Product descriptions are essential to any e-commerce business, regardless of the size of your store or the sector you operate in. A strong product description can be the difference between a sale and a lost customer, with research showing that 98% of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect […]

Content marketing is built on moving parts. The right tools can transform your strategy—whether you’re increasing your digital presence, organizing your workflow, or making content creation easier. Content management tools are the foundation of effective digital marketing, helping you: Read on for our list of the best content management systems and tools for 2024 that […]

Whether you own an established small to medium-sized enterprise (SME) or are just getting started in the business world, performance copywriting can be a game-changer for your company. By convincing your target market that your product or service offering will suit their needs and give them value, quality copywriting boosts profitability, generates a return on […]

Getting traffic-boosting, sales-generating content can be time-consuming and costly if done in-house or alone. Many businesses consider outsourcing content production to a professional copywriting agency, but what questions should they be asking? And when is it a good idea to outsource? Given that 73% of major companies now outsource some or all of their content […]

After years as both a content writer and marketer, I’ve learned that knowing how to create content that converts isn’t just a nice-to-have skill—it’s essential if you want to drive conversions and boost your online presence. Let me share a quick story with you. A while back, I worked with a small business (with fantastic […]