The internet has revolutionized the way in which we shop, making it increasingly easy to compare products with those belonging to competitors. Post-COVID-19, the majority of consumers and shops have moved online, meaning that competition is fierce for e-commerce businesses. While someone may have a better, more affordable product, if the copy isn’t persuasive enough, […]
How to Write Product Descriptions That Sell: The Wizeo Guide
Product descriptions are essential to any e-commerce business, regardless of the size of your store or the sector you operate in. A strong product description can be the difference between a sale and a lost customer, with research showing that 98% of shoppers have been dissuaded from completing a purchase because of incomplete or incorrect […]
How Can Effective Content Management Tools Boost Your Sales?
Almost every marketing plan today involves the production and distribution of digital content via a number of channels, including websites, blogs, social media, newsletters, podcasts, and press releases, among others. According to the 2021 Content Management and Strategy Report, 78% of businesses use a strategy-based approach to content management, concentrating greater efforts on the company’s […]
How Can Effective Copywriting Take Your SME to The Next Level?
Whether you own an established small to medium-sized enterprise (SME) or are just getting started in the business world, performance copywriting can be a game-changer for your company. By convincing your target market that your product or service offering will suit their needs and give them value, quality copywriting boosts profitability, generates a return on […]
When Is It Time to Hire a Copywriting Agency for Your Business?
Getting traffic-boosting, sales-generating content can be time-consuming and costly if done in-house or alone. Many businesses consider outsourcing content production to a professional copywriting agency, but what questions should they be asking? And when is it a good idea to outsource? Given that 73% of major companies now outsource some or all of their content […]
Content Marketing Conversion: Improve Your Conversion Rate
After years as both a content writer and marketer, I’ve learned that knowing how to create content that converts isn’t just a nice-to-have skill—it’s essential if you want to drive conversions and boost your online presence. Let me share a quick story with you. A while back, I worked with a small business (with fantastic […]