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Content marketing harnesses the power of words to persuade, the ancient art of storytelling to trigger emotional responses, and the science-like algorithms in search to grow your business and take your brand to the top. “Traditional marketing talks at people. Content marketing talks with them” – Doug Kessler Why does that distinction matter? Because according […]
Content marketers push storytelling. It’s every book boasting content writing tips and Rightly so. It draws you in, hooks your attention, and forges those all-important emotional connections between brand and customer that result in prolific clicks on a buy now button. And, in a world where AI bots can churn out product descriptions and blog […]
