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To understand your marketing strategy’s effectiveness, measuring the return on investment (ROI) is crucial. Measuring the ROI of content marketing requires a formulaic approach, balancing the costs against the returns. Key performance metrics such as sales growth and customer engagement are essential for an accurate assessment. Continuous review and adjustment of strategies based on ROI […]
A content brief is a foundational guide for content creation, providing clear directions and expectations to ensure the final product aligns with a company’s objectives. It communicates the essentials: topic, scope, audience, and the purpose behind the content. These briefs streamline the content creation process, cut down on back-and-forths, and establish consistency by clearly outlining […]
Writing a “How-to” article effectively bridges the gap between expertise and the reader’s curiosity. These pieces aim to present a clear, step-by-step guide that empowers the reader. The six steps in this how-to article will ironically prepare you to write how-to pieces more clearly and purposefully. The resulting content will resonate with your audience, teach […]
What can you do to make headlines more compelling? That’s something you’ve probably thought about several times. Crafting a compelling headline is an art, honed by understanding its pivotal role in content marketing. A powerful headline acts as the initial contact point with your audience, setting the tone and expectation for the content that follows. […]
Who said B2B content has to be mundane? The perception of business-oriented content being dry or monotonous is as outdated as the cordless phone (young readers, ask your parents). Marketing professionals already know that B2B content marketing is brimming with potential. Today, it’s more about authentically reaching your target market, telling compelling stories, fostering genuine […]
Say goodbye to the old myths of easy content creation. Modern businesses need to face the reality of strategic content operations, where bold vision meets execution—and where content not only supports marketing efforts but also emerges as a valuable business asset. TL;DR What are content operations? Content operations revolve around three pillars: people, processes, and […]
Quality content is at the heart of every marketing effort. It helps to convey the intended message and prompt the desired actions from readers. But how do you create content that resonates with your audience is the real question. It’s simple: Follow the best practices in writing. We’ve covered 13 of our writing best practices […]
Content plays a major role in modern business, yet creating it is just one step. So, how does the true power of content emerge? When it’s correctly scaled. Welcome to the Wordbrew guide to this vital part of content marketing. TL;DR: Let’s take a look at some hands-on tips, plus examples from successful companies, that […]
