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Before AI, the content creation process was often slow, tedious, and prone to error. It is impossible to have a variety of data in minutes. Instead, this would require creators to collect and sift through pages of content to find the right information. Then came the age of Artificial Intelligence (AI) that opened the doors […]
Let’s go on record: sporadic email blasts and fleeting social media trends just don’t cut it anymore. For most brands, especially those in the Software as a Service (SaaS) sector, these tactics fall short. The competition is fierce, and the technological landscape is evolving at break-neck speed. The most successful SaaS companies out there are […]
As Google’s algorithms and user expectations continue to mature, the strategies to clinch a top search ranking need to evolve in tandem. Gone are the days when simply peppering your content with keywords and backlinks was enough to ascend search rankings. Now, the crown is given to those willing to invest time and effort into […]
In a world where generative AI technology is rapidly transforming industries, content creators are caught at a crossroads: should they embrace AI or not? We at Wordbrew say, why not both? In response to this dilemma, we’ve pioneered a content marketing category called the ‘hybrid content creation’ method—revolutionizing the content marketing landscape in the process. […]
Let’s get this out of the way: AI isn’t going to replace content creators. It’s a valid fear, and a major point of contention. Debates around AI and content creation are often polarized. In one corner, content writers say that AI tools siphon originality from the content creation process. In the other, content marketers and […]
There’s more to content creation than just churning out articles. You need to research keywords, figure out search intent, and ensure that the content is structured properly on your website so users find exactly what they’re looking for. But how can you do all of this efficiently? Enter: SEO topic clusters. Topic clusters are a […]
Cloud computing is a red-hot tech topic right now, with over 30,000 SaaS companies in the world already, and hundreds more are popping up every single day. It’s fair to say, then, that battling for customer attention is much more challenging than most founders initially thought it would be. But there’s a little something you […]
In the competitive world of B2B marketing, newsletters have become an indispensable tool for engaging with your audience and driving growth, with 77% of B2B marketers using email newsletters as a key channel to distribute content. This marketing channel is a foolproof method to foster relationships, establish thought leadership, and nurture leads throughout the sales […]
Many companies and organizations are beginning to get a grasp on thought leadership and the benefits it can yield for their brand. But what many are yet to grasp is their secret weapon: executives. Executive thought leadership has emerged as a key differentiator as leaders make themselves heard as experts in their field. This conveniently reflects […]
Everybody knows content creation is an integral aspect of modern marketing, but there’s another step marketers are failing to consider: distribution. After all, what good is great content if it’s not reaching its audience, building brand awareness, boosting engagement, or increasing leads? This requires a solid content distribution strategy — every content manager and marketer’s […]
