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The way the world searches for information online has changed drastically over the years, and competition is increasingly fierce. According to recent estimates, a staggering 7.5 million blog posts are published every single day in 2023 –– that’s over 5,200 new blogs hitting the content stratosphere every minute. With such an overwhelming volume, it’s no […]
First things first: what are brand voice guidelines, and how do I make them work for my business? Brand voice guidelines are a set of linguistic rules and parameters that define the style, personality, tone, and vocabulary a brand uses to communicate and resonate with its target audience. They serve as your business or organization’s […]
Thought leadership is like a cherry on top of your business. It’s the culmination of a deep understanding of your niche (which comes with experience), unique insights, and consistent effort. But, it’s not merely as simple as writing a piece of content and slamming the publish button. There are finer details that are more sensitive […]
Surprisingly, Cars Aren’t His Preferred Mode of Transportation When he’s not writing, you can find Jon Weirman on a skateboard “recklessly bombing empty ditches or hills.” Wizeo auto, marketing, and real estate clients and major auto brands like Chevy, Alfa Romeo, Kia, and Maserati all benefit from his writing. But what makes Jon truly exceptional […]
What does your content say about your brand? Ask yourself: Thought leadership content marketing does all that and more. It can be one of the most effective tools in your content strategy—educating, inspiring, and adding value for your customers. Research has shown that 64% of B2B consumers see thought leadership content as a more trustworthy […]
You are not imagining it. The marketing world is spinning faster than you can say “technological advancement.” The good news, however, is that brands now have an abundance of tools and strategies at their disposal to attract and retain customers. Two popular approaches you may have heard of are content marketing and thought leadership. While […]
Sure, content is king. But not all content is created equal. As businesses strive to capture their target audience’s attention, cutting through the noise of all the mundane content out there is becoming increasingly challenging. That’s where thought leadership content comes in –– to position a company as a leading authority in its field. In […]
Welcome to the world of content marketing: the industry that has grown explosively in recent years and is slowing down for no one. In 2022, the global content marketing industry was estimated at $63 billion, with projections suggesting that those figures will rise to over $107 billion by 2026. But as interest in content marketing […]
There are more Apple users than people in France. From iPhones to MacBooks, Apple is arguably the most recognizable brand in the world. Few companies have captured the hearts and minds of consumers the way Apple has, owing to its recognizable logo and innovative products. To the untrained eye, Apple’s brand positioning feels ‘natural.’ But […]
Being a thought leader can 14x your ROI, according to research conducted on Fortune 100 executives. It’s even more vital for B2B businesses, as another study showed that up to 49% of buyers consider thought leaders’ perspectives before making a purchase decision. With its 900 million users worldwide, LinkedIn has now grown to become the […]
