Wordbrew’s Insight Network is home to over 400 of the world’s greatest subject matter experts, industry-specialist writers, and content editors. Since 2020, we have partnered with brands across more than 70 industries, from small businesses to enterprise organizations—and we’re only just getting started. Wordbrew’s mission is to transform how teams collaborate to create content by […]
How to use the PAS framework for B2B writing
In B2B content marketing, standing out can be a challenge. The PAS (Problem, Agitation, Solution) framework offers a structured approach to guide readers from recognizing challenges to embracing solutions. This strategic marketing can revolutionize your content’s impact and resonance. Whether you’re a seasoned writer or a newcomer, the PAS framework can be the linchpin of […]
Will AI replace writers? The truth you need to hear
It’s undeniable that the content marketing landscape is evolving. We’re seeing a significant shift from mediocre to opinionated, experience-based work. Readers now lean towards valuable, insightful content, compelling search engines like Google to prioritize distinctive and meaningful pieces over surface-level content. Unless you’ve been living under a rock, you’ll have heard of, or already use […]