Challenge
Googlers needed stronger personal brands, but lacked the time and clarity to do it well.
Despite operating at the highest levels of the industry, many Googlers struggled with the same challenge: how to articulate who they are, what they do, and why it matters – in a way that stands out both internally and externally.
As part of the Grow with Google summit, leaders across the Finance and Procurement Family were preparing for new opportunities, cross-team visibility, ERG leadership roles, speaking engagements, and internal mobility.
But their public-facing presence often didn’t reflect their expertise:
- LinkedIn profiles that looked like resumes instead of narratives
- Outdated experience sections with no measurable impact
- No clear positioning or personal brand pillars
- Lack of posting consistency or strategic visibility
- Expertise that wasn’t translating into career leverage
- Minimal online presence that didn’t match their real-world influence
The team wanted a workshop that went deeper than best practices. They needed a partner who could help Googlers understand their own positioning and build a personal brand that works for their career.
Wordbrew was brought in because this is what we do: we help people sharpen their voice and show up online with the same authority they bring to their work.
The task:
Equip 100+ Googlers across 8 offices with the tools and editorial coaching they need to build personal brands that reflect their impact.
Solution
An expert-led workshop + 1:1 coaching that helped Googlers show up with authenticity.
Wordbrew delivered a live personal brand and content workshop to more than 100 Googlers across global offices – a hands-on, high-energy session designed specifically for internal leaders.
The workshop covered:
- How personal branding actually works inside a company as large as Google
- What people really look for when they search your name
- How to articulate your earned secret – the unique value behind your role
- Positioning, brand pillars and thought-leadership direction
- How to rewrite outdated LinkedIn profiles and resumes for impact
- How to craft a memorable narrative that feels truly human
- How to post strategically without sounding self-promotional or generic
The session included interactive elements, live critiques, and examples of high-impact personal brands within the content space.
- Profile audits
- Revised summaries, headlines and positioning
- Experience rewrites tailored to their voice
- Content pillars aligned with their domain expertise
- Guidance on tone, voice, values and visibility
Results
A transformed cohort of Googlers equipped with personal brands that reflect their real expertise.
The Grow with Google Finance Family walked away with clear, compelling personal brands that will enhance their internal and external opportunities.
120+
Googlers trained across 8 offices
100%
Participants left with clearer personal brand positioning
1:1
Personal brand overhauls for selected leaders
