Ever feel buried under a mountain of marketing tasks? I’ve been there—days spent drafting emails, juggling social media posts, and piecing together reports. It was exhausting, but AI marketing tools are changing the game by helping us work faster and cutting out administrative fluff. Digital marketing, marketing strategy, content generation tracking analytics: marketing teams can […]
AI marketing trends that will shape the future
Why understanding AI trends is central to your marketing strategy As the first quarter of 2024 draws to a close, it’s clear that artificial intelligence (AI) is fundamentally changing how we connect with our audiences. With every new tool and algorithm, we see how uncertain the future of AI is, serving as a reminder that […]
How long should an article be for SEO?
Determining the optimal or average blog post length for an article is critical for any content marketer. It’s about more than just filling up space or meeting word counts—it’s about crafting content that effectively covers everything your audience needs. When we talk about the ideal length of an article, the question isn’t just “How long?” […]
What is content marketing ROI and how is it measured?
To understand your marketing strategy’s effectiveness, measuring the return on investment (ROI) is crucial. Measuring the ROI of content marketing requires a formulaic approach, balancing the costs against the returns. Key performance metrics such as sales growth and customer engagement are essential for an accurate assessment. Continuous review and adjustment of strategies based on ROI […]
What is a content brief and how do you make one?
A content brief is a foundational guide for content creation, providing clear directions and expectations to ensure the final product aligns with a company’s objectives. It communicates the essentials: topic, scope, audience, and the purpose behind the content. These briefs streamline the content creation process, cut down on back-and-forths, and establish consistency by clearly outlining […]
Write helpful how-to articles in 6 easy steps
Writing a “How-to” article effectively bridges the gap between expertise and the reader’s curiosity. These pieces aim to present a clear, step-by-step guide that empowers the reader. The six steps in this how-to article will ironically prepare you to write how-to pieces more clearly and purposefully. The resulting content will resonate with your audience, teach […]
12 proven tips to make headlines more compelling
What can you do to make headlines more compelling? That’s something you’ve probably thought about several times. Crafting a compelling headline is an art, honed by understanding its pivotal role in content marketing. A powerful headline acts as the initial contact point with your audience, setting the tone and expectation for the content that follows. […]
15 creative B2B content marketing ideas that actually work
Who said B2B content has to be mundane? The perception of business-oriented content being dry or monotonous is as outdated as the cordless phone (young readers, ask your parents). Marketing professionals already know that B2B content marketing is brimming with potential. Today, it’s more about authentically reaching your target market, telling compelling stories, fostering genuine […]
13 writing best practices for better content
Quality content is at the heart of every marketing effort. It helps to convey the intended message and prompt the desired actions from readers. But how do you create content that resonates with your audience is the real question. It’s simple: Follow the best practices in writing. We’ve covered 13 of our writing best practices […]
How to use the PAS framework for B2B writing
In B2B content marketing, standing out can be a challenge. The PAS (Problem, Agitation, Solution) framework offers a structured approach to guide readers from recognizing challenges to embracing solutions. This strategic marketing can revolutionize your content’s impact and resonance. Whether you’re a seasoned writer or a newcomer, the PAS framework can be the linchpin of […]