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AI-powered writing tools have redefined how businesses create high-quality content. However, it can be overwhelming in a crowded market of chatbots and similar tools. In this detailed comparison, we’ll explore Copy.ai and ChatGPT, two leading AI platforms, to help you determine which one is the best fit for your content needs. What is Copy.ai? Copy.ai […]
Let’s think of content performance as an actual performance. Content assets are the actors; content strategy is the libretto, and content operations are the director, crew, rehearsal schedule, and everything in between. Effective content operations make the show look effortless. But looking effortless isn’t being effortless. Effective content operations require team members, tools, and different […]
AI content for SEO is changing how we approach creating content and search engine optimization. SEO helps search engines understand your content, making it easier for users to find your site and choose your link, while AI can help you produce high-quality, relevant content at scale. Can AI content help your search engine rankings? In […]
As a content marketers, we know the challenges of managing a high volume of content. Juggling spreadsheets, email threads, and a patchwork of tools to manage content. It all becomes a mess—missed deadlines, lost emails, you name it. I’ve seen firsthand how the tools you use (or don’t use!) can make or break your content […]
Ever feel buried under a mountain of marketing tasks? I’ve been there—days spent drafting emails, juggling social media posts, and piecing together reports. It was exhausting, but AI marketing tools are changing the game by helping us work faster and cutting out administrative fluff. Digital marketing, marketing strategy, content generation tracking analytics: marketing teams can […]
Why understanding AI trends is central to your marketing strategy As the first quarter of 2024 draws to a close, it’s clear that artificial intelligence (AI) is fundamentally changing how we connect with our audiences. With every new tool and algorithm, we see how uncertain the future of AI is, serving as a reminder that […]
Determining the optimal or average blog post length for an article is critical for any content marketer. It’s about more than just filling up space or meeting word counts—it’s about crafting content that effectively covers everything your audience needs. When we talk about the ideal length of an article, the question isn’t just “How long?” […]
To understand your marketing strategy’s effectiveness, measuring the return on investment (ROI) is crucial. Measuring the ROI of content marketing requires a formulaic approach, balancing the costs against the returns. Key performance metrics such as sales growth and customer engagement are essential for an accurate assessment. Continuous review and adjustment of strategies based on ROI […]
A content brief is a foundational guide for content creation, providing clear directions and expectations to ensure the final product aligns with a company’s objectives. It communicates the essentials: topic, scope, audience, and the purpose behind the content. These briefs streamline the content creation process, cut down on back-and-forths, and establish consistency by clearly outlining […]
Writing a “How-to” article effectively bridges the gap between expertise and the reader’s curiosity. These pieces aim to present a clear, step-by-step guide that empowers the reader. The six steps in this how-to article will ironically prepare you to write how-to pieces more clearly and purposefully. The resulting content will resonate with your audience, teach […]
