Introducing Wordbrew AI: Turn expertise into content and collateral in minutes. Join the waitlist →
Anna is a seasoned writer and editor with 15 years of experience, having honed her skills at TRND, Franchise Direct, and Fáilte Ireland. Specializing in creating SEO-optimized content, she has a flair for molding brand voices that resonate with diverse audiences.
To understand your marketing strategy’s effectiveness, measuring the return on investment (ROI) is crucial. Measuring the ROI of content marketing requires a formulaic approach, balancing the costs against the returns. Key performance metrics such as sales growth and customer engagement are essential for an accurate assessment. Continuous review and adjustment of strategies based on ROI […]
What can you do to make headlines more compelling? That’s something you’ve probably thought about several times. Crafting a compelling headline is an art, honed by understanding its pivotal role in content marketing. A powerful headline acts as the initial contact point with your audience, setting the tone and expectation for the content that follows. […]
Say goodbye to the old myths of easy content creation. Modern businesses need to face the reality of strategic content operations, where bold vision meets execution—and where content not only supports marketing efforts but also emerges as a valuable business asset. TL;DR What are content operations? Content operations revolve around three pillars: people, processes, and […]
Content plays a major role in modern business, yet creating it is just one step. So, how does the true power of content emerge? When it’s correctly scaled. Welcome to the Wordbrew guide to this vital part of content marketing. TL;DR: Let’s take a look at some hands-on tips, plus examples from successful companies, that […]
Capturing and maintaining readers’ attention spans has become a hefty challenge for content creators. The best way to achieve this? By crafting skimmable content. This approach makes it easy for readers to grasp the essence of your content quickly and, if intrigued, explore deeper into the text. TL;DR Issue: Retaining readers in an age of […]
Search engines continuously seek fresh and valuable content to provide the best answers to users’ queries. Outdated content can mislead your audience and negatively impact your SEO efforts—so conduct regular content audits and discard or refresh stale content. In this article, you’ll learn what outdated content is, how you can identify it, how to remove […]
B2B writing is content crafted for businesses selling to other businesses. Think of it as a conversation between professionals seeking solutions and forming partnerships. But what makes B2B writing distinct from its consumer-focused counterpart, B2C writing? B2B writing addresses specific industry needs, often diving deep into topics that might seem complex. The challenge lies in […]
You can’t imagine B2B (or even B2C) without content today. Content is everywhere: blog posts, social media platforms, videos, ebooks, white papers. Content engages and content converts. But looking back to 10 to 15 years ago, you’d see a completely different picture. People relied primarily on salespeople while purchasing. Content was almost nowhere. So what […]
Content intelligence, put simply, is the integration of artificial intelligence (AI) and machine learning with content strategy and analysis. If you’ve been dubious about AI’s potential, ditch all preconceptions and get on board—because this is a revolution in content marketing. Advanced technologies have enabled marketers to move beyond intuition and basic analytics, towards smarter, data-driven […]
Any successful digital content strategy relies on creating content that resonates. It’s not just about the right keywords—you want to provide value to your audience through every word, structure, and design choice. This can take time, a luxury most content marketers don’t have enough of. That’s where AI content optimization comes in. By blending artificial […]
