AI writing tools have transformed the content creation process bringing assembly-line type efficiency to the creative writing process. While the market is flooded with AI tools, two of the most popular options are Writesonic and ChatGPT. Both platforms offer advanced capabilities for producing high-quality content and simplifying daily workflows. This article offers a detailed comparison […]
Copy AI vs ChatGPT: Which is Best for Your Content Creation Process?
AI-powered writing tools have redefined how businesses create high-quality content. However, it can be overwhelming in a crowded market of chatbots and similar tools. In this detailed comparison, we’ll explore Copy.ai and ChatGPT, two leading AI platforms, to help you determine which one is the best fit for your content needs. What is Copy.ai? Copy.ai […]
15 content engagement metrics every team should know
Pageviews? That’s yesterday’s news. Here’s why. In the digital landscape, it’s often said that “content is king.” Yet, it’s not just about flaunting the crown. It’s the relationship with your audience that truly counts. If you’re solely fixated on pageviews, you might be overlooking some crucial insights. Welcome to the world of content engagement metrics. […]
7 Secrets to Successful SaaS Content Marketing (Straight from Marketers Themselves)
Let’s go on record: sporadic email blasts and fleeting social media trends just don’t cut it anymore. For most brands, especially those in the Software as a Service (SaaS) sector, these tactics fall short. The competition is fierce, and the technological landscape is evolving at break-neck speed. The most successful SaaS companies out there are […]
How to navigate the AI revolution with hybrid content
In a world where generative AI technology is rapidly transforming industries, content creators are caught at a crossroads: should they embrace AI or not? We at Wordbrew say, why not both? In response to this dilemma, we’ve pioneered a content marketing category called the ‘hybrid content creation’ method—revolutionizing the content marketing landscape in the process. […]
What Are SEO Topic Clusters and How Do They Help Your Site Rank?
There’s more to content creation than just churning out articles. You need to research keywords, figure out search intent, and ensure that the content is structured properly on your website so users find exactly what they’re looking for. But how can you do all of this efficiently? Enter: SEO topic clusters. Topic clusters are a […]
SaaS Copywriting Done Right: Why You Need Content That Speaks to Your Customers
Cloud computing is a red-hot tech topic right now, with over 30,000 SaaS companies in the world already, and hundreds more are popping up every single day. It’s fair to say, then, that battling for customer attention is much more challenging than most founders initially thought it would be. But there’s a little something you […]
Harnessing Executive Thought Leadership—The Next String In Your Strategic Bow
Many companies and organizations are beginning to get a grasp on thought leadership and the benefits it can yield for their brand. But what many are yet to grasp is their secret weapon: executives. Executive thought leadership has emerged as a key differentiator as leaders make themselves heard as experts in their field. This conveniently reflects […]
Your Marketing Is Missing a Killer Content Distribution Strategy: Let’s Fix That
Everybody knows content creation is an integral aspect of modern marketing, but there’s another step marketers are failing to consider: distribution. After all, what good is great content if it’s not reaching its audience, building brand awareness, boosting engagement, or increasing leads? This requires a solid content distribution strategy — every content manager and marketer’s […]
How does pillar-based marketing help SEO?
The way the world searches for information online has changed drastically over the years, and competition is increasingly fierce. According to recent estimates, a staggering 7.5 million blog posts are published every single day in 2023 –– that’s over 5,200 new blogs hitting the content stratosphere every minute. With such an overwhelming volume, it’s no […]