Content Marketing

After years as both a content writer and marketer, I’ve learned that knowing how to create content that converts isn’t just a nice-to-have skill—it’s essential if you want to drive conversions and boost your online presence. Let me share a quick story with you. A while back, I worked with a small business (with fantastic […]

(We’re Only Interested in Writing Content With Personality, Thanks) We’ve all been to that party. The one where you start chatting to someone and, before you know it, two hours have passed, you know each other’s life stories, and you’ve signed up to adopt a puppy together. Well, perhaps not quite the puppy. But what […]

So you’ve heard that content marketing is great for increasing organic traffic to your website. Perhaps you know that you’re likely to convert more site visitors to quality leads. But how do you go about shifting your marketing focus to content? Here at Wizeo, we’re pretty adept at rustling up a rock-solid content strategy. But […]

There’s a lot to be said for the power of our emotions and gut instinct. It’s why in business, face-to-face meetings are powerful––allowing us to scope each other out and form opinions on whether we trust each other or not. Content marketing gives your business that chance to connect with clients on an emotional level––but […]

Let’s study the ‘marketing case study’ – a magic tool designed to generate new leads. At Wizeo, we understand case-study wizardry and customer buy-in is integral to the spell. No matter how well articulated or wonderfully presented your case study might be, it’s your customer’s approval that truly works the charm. Here’s how to craft […]

We’ve all heard that the elusive “great content” is the foundation of a successful content marketing program. The latest research from the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends report found: “58% of B2B marketers say content marketing helped them generate sales/revenue in the last 12 months, up from 42% the previous […]

Let’s Get Started. Why Blog? Brand discovery, driving organic traffic, and building leads. Just three of the reasons why it can be a smart move to start a blog for your brand. You heard it here; blogging can be a real superpower for your business. But, how often should I blog?! We hear you cry. […]

Are you wondering how best to flesh out your marketing strategy? Should you be investing your time, energy, and money into paid advertising or content marketing? Here’s what you need to know about each and how content marketing might be the better solution for long-term business growth. SEO Vs. Paid Ads. What Is The Difference? […]

Setting out your branding guidelines for your shiny new business is exciting, isn’t it? But it can also be a little bit overwhelming. We know that. We’ve been there. While your visual brand identity can seem the place to start – your logo design, for example – your verbal identity is just as important. Without […]

Hint: It’s all about the EAT. No, this isn’t some metaphor for how digestible your audience finds your writing. Type anything into Google (well, almost anything, google Googlewhack if you want to head off down that rabbit hole) and you’ll find pages upon pages of websites, articles, blogs, and posts sharing wisdom in answer to […]