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Discover a wealth of insightful materials meticulously crafted to provide you with a comprehensive understanding of the latest trends.
Who said B2B content has to be mundane? The perception of business-oriented content being dry or monotonous is as outdated as the cordless phone (young readers, ask your parents). Marketing professionals already know that B2B content marketing is brimming with potential. Today, it’s more about authentically reaching your target market, telling compelling stories, fostering genuine […]
Say goodbye to the old myths of easy content creation. Modern businesses need to face the reality of strategic content operations, where bold vision meets execution—and where content not only supports marketing efforts but also emerges as a valuable business asset. TL;DR What are content operations? Content operations revolve around three pillars: people, processes, and […]
Quality content is at the heart of every marketing effort. It helps to convey the intended message and prompt the desired actions from readers. But how do you create content that resonates with your audience is the real question. It’s simple: Follow the best practices in writing. We’ve covered 13 of our writing best practices […]
Content plays a major role in modern business, yet creating it is just one step. So, how does the true power of content emerge? When it’s correctly scaled. Welcome to the Wordbrew guide to this vital part of content marketing. TL;DR: Let’s take a look at some hands-on tips, plus examples from successful companies, that […]
In B2B content marketing, standing out can be a challenge. The PAS (Problem, Agitation, Solution) framework offers a structured approach to guide readers from recognizing challenges to embracing solutions. This strategic marketing can revolutionize your content’s impact and resonance. Whether you’re a seasoned writer or a newcomer, the PAS framework can be the linchpin of […]
Capturing and maintaining readers’ attention spans has become a hefty challenge for content creators. The best way to achieve this? By crafting skimmable content. This approach makes it easy for readers to grasp the essence of your content quickly and, if intrigued, explore deeper into the text. TL;DR Issue: Retaining readers in an age of […]
A B2B content marketing funnel is pivotal for guiding prospects through the buying cycle. It creates meaningful engagement, addresses unique challenges at each stage, and ultimately helps to drive conversions. This framework serves as a roadmap for aligning content marketing strategy with audience needs and business goals. We’ll further dissect the B2B content marketing funnel, […]
Content might be “King,” but even the most compelling content can fall flat without a solid content marketing strategy to back it up. Content marketing attracts customers through various channels, providing value, targeting specific buying stages, and maintaining brand consistency, ultimately attracting and retaining customers through inbound strategies. According to recent B2B content marketing trends […]
Search engines continuously seek fresh and valuable content to provide the best answers to users’ queries. Outdated content can mislead your audience and negatively impact your SEO efforts—so conduct regular content audits and discard or refresh stale content. In this article, you’ll learn what outdated content is, how you can identify it, how to remove […]
Two years ago, Wizeo set out with a mission to help businesses produce quality content written by subject matter experts, affordably and at scale. Today, with immense pride, I’m excited to announce our rebranding to Wordbrew. This isn’t merely a change in name, but it is a reflection of our commitment to leading a new […]
