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In B2B content marketing, standing out can be a challenge. The PAS (Problem, Agitation, Solution) framework offers a structured approach to guide readers from recognizing challenges to embracing solutions. This strategic marketing can revolutionize your content’s impact and resonance. Whether you’re a seasoned writer or a newcomer, the PAS framework can be the linchpin of […]
Capturing and maintaining readers’ attention spans has become a hefty challenge for content creators. The best way to achieve this? By crafting skimmable content. This approach makes it easy for readers to grasp the essence of your content quickly and, if intrigued, explore deeper into the text. TL;DR Issue: Retaining readers in an age of […]
A B2B content marketing funnel is pivotal for guiding prospects through the buying cycle. It creates meaningful engagement, addresses unique challenges at each stage, and ultimately helps to drive conversions. This framework serves as a roadmap for aligning content marketing strategy with audience needs and business goals. We’ll further dissect the B2B content marketing funnel, […]
Content might be “King,” but even the most compelling content can fall flat without a solid content marketing strategy to back it up. Content marketing attracts customers through various channels, providing value, targeting specific buying stages, and maintaining brand consistency, ultimately attracting and retaining customers through inbound strategies. According to recent B2B content marketing trends […]
Search engines continuously seek fresh and valuable content to provide the best answers to users’ queries. Outdated content can mislead your audience and negatively impact your SEO efforts—so conduct regular content audits and discard or refresh stale content. In this article, you’ll learn what outdated content is, how you can identify it, how to remove […]
Two years ago, Wizeo set out with a mission to help businesses produce quality content written by subject matter experts, affordably and at scale. Today, with immense pride, I’m excited to announce our rebranding to Wordbrew. This isn’t merely a change in name, but it is a reflection of our commitment to leading a new […]
As Artificial Intelligence (AI) carves deeper inroads into diverse industries, its role in content marketing becomes increasingly indispensable. For forward-thinking marketers, AI isn’t just a shiny new toy—it’s a powerful co-pilot for content creation. In a recent survey conducted by Wordbrew, an astonishing 96% of content marketers revealed that they incorporate AI into their content […]
B2B writing is content crafted for businesses selling to other businesses. Think of it as a conversation between professionals seeking solutions and forming partnerships. But what makes B2B writing distinct from its consumer-focused counterpart, B2C writing? B2B writing addresses specific industry needs, often diving deep into topics that might seem complex. The challenge lies in […]
You can’t imagine B2B (or even B2C) without content today. Content is everywhere: blog posts, social media platforms, videos, ebooks, white papers. Content engages and content converts. But looking back to 10 to 15 years ago, you’d see a completely different picture. People relied primarily on salespeople while purchasing. Content was almost nowhere. So what […]
It’s undeniable that the content marketing landscape is evolving. We’re seeing a significant shift from mediocre to opinionated, experience-based work. Readers now lean towards valuable, insightful content, compelling search engines like Google to prioritize distinctive and meaningful pieces over surface-level content. Unless you’ve been living under a rock, you’ll have heard of, or already use […]
