Setting out your branding guidelines for your shiny new business is exciting, isn’t it? But it can also be a little bit overwhelming. We know that. We’ve been there. While your visual brand identity can seem the place to start – your logo design, for example – your verbal identity is just as important. Without […]
How To Write Performance Content
Hint: It’s all about the EAT. No, this isn’t some metaphor for how digestible your audience finds your writing. Type anything into Google (well, almost anything, google Googlewhack if you want to head off down that rabbit hole) and you’ll find pages upon pages of websites, articles, blogs, and posts sharing wisdom in answer to […]
It’s Never Been More Important To Define Your Brand’s Verbal Identity. Here’s Why.
Have you ever felt like you’re talking to different people? An email from a brand has enticed you to click through to their website, but once you’re there they just don’t quite fit your ideals? Or perhaps you love their story, but you’ve seen them on social media too, and their posts feel a little […]
Is Your Snackable Content Ready?
What is it with content marketers and food analogies? We’ve already talked about your brand’s EAT, and now we’re moving on to snackable content. Short-form, easily digestible nuggets of copy, great for brand awareness, social sharing, and brand personality. So, if you’re a content marketer hungry to get digital content working for your brand (Ok, […]
How To Write Website Content That Converts
(Hint: It’s Not All About You) Did you know 36% of start-ups don’t have a website? Pretty astonishing in our hyper-connected, digital-focused world (and it’s a worrying sign for the future success of those businesses too). The Stats: Research published last year suggests 81% of shoppers research online before making a purchase. It also found […]
What Is Copywriting? And Why Does Your Brand Need It?
Have you ever stopped to think about why some brands can hold sway over you and others are instantly forgettable? What makes you buy a product or sign up for a service? Often, it is the way a website, brochure, or sales pitch has been written. When we use the right words in the right […]
Why Should You Hire a Content Writer?
It can be tempting to do it all yourself, can’t it? When there’s very little cash to splash on unnecessary extras and you need to prioritize spending. But how do you use the funding you have to give your new business the best chance of success? From building the foundations of your brand to converting […]
Why Writing A Press Release Is More Relevant Than Ever In 2024
Has the rise of social media hailed the demise of the humble press release? Reaching your digital audience is no longer limited to news sites or traditional media outlets. TikTok videos, Instagram posts, or LinkedIn updates are part and parcel of any 2022 PR campaign. But don’t write off the press release just yet. If […]
Writing For SEO: How Much Is Too Much? (SEO Tips)
If you are writing for SEO, you’re most likely doing it to increase organic traffic. Your content acts as a signpost, which Google reads to decide whether your brand is trustworthy, useful, and authoritative. If it is, you’ll head up the search query results. If not, you’ll languish pages back, where click-throughs are few and […]
The Importance of Blogging to Grow Your Business
If you’re wondering how to increase sales and grow your online business, you should consider launching a blog on your website. Whether you’re looking to generate traffic from search engines or simply inform your audience about your latest products and services, the importance of blogging is undeniable. At this point, you may be thinking: ‘I’m […]