2022

There’s a lot to be said for the power of our emotions and gut instinct. It’s why in business, face-to-face meetings are powerful––allowing us to scope each other out and form opinions on whether we trust each other or not. Content marketing gives your business that chance to connect with clients on an emotional level––but […]

Let’s study the ‘marketing case study’ – a magic tool designed to generate new leads. At Wizeo, we understand case-study wizardry and customer buy-in is integral to the spell. No matter how well articulated or wonderfully presented your case study might be, it’s your customer’s approval that truly works the charm. Here’s how to craft […]

We’ve all heard that the elusive “great content” is the foundation of a successful content marketing program. The latest research from the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends report found: “58% of B2B marketers say content marketing helped them generate sales/revenue in the last 12 months, up from 42% the previous […]

Let’s Get Started. Why Blog? Brand discovery, driving organic traffic, and building leads. Just three of the reasons why it can be a smart move to start a blog for your brand. You heard it here; blogging can be a real superpower for your business. But, how often should I blog?! We hear you cry. […]

Are you wondering how best to flesh out your marketing strategy? Should you be investing your time, energy, and money into paid advertising or content marketing? Here’s what you need to know about each and how content marketing might be the better solution for long-term business growth. SEO Vs. Paid Ads. What Is The Difference? […]

Setting out your branding guidelines for your shiny new business is exciting, isn’t it? But it can also be a little bit overwhelming. We know that. We’ve been there. While your visual brand identity can seem the place to start – your logo design, for example – your verbal identity is just as important. Without […]

Hint: It’s all about the EAT. No, this isn’t some metaphor for how digestible your audience finds your writing. Type anything into Google (well, almost anything, google Googlewhack if you want to head off down that rabbit hole) and you’ll find pages upon pages of websites, articles, blogs, and posts sharing wisdom in answer to […]

Have you ever felt like you’re talking to different people? An email from a brand has enticed you to click through to their website, but once you’re there they just don’t quite fit your ideals? Or perhaps you love their story, but you’ve seen them on social media too, and their posts feel a little […]

What is it with content marketers and food analogies? We’ve already talked about your brand’s EAT, and now we’re moving on to snackable content. Short-form, easily digestible nuggets of copy, great for brand awareness, social sharing, and brand personality. So, if you’re a content marketer hungry to get digital content working for your brand (Ok, […]

(Hint: It’s Not All About You) Did you know 36% of start-ups don’t have a website? Pretty astonishing in our hyper-connected, digital-focused world (and it’s a worrying sign for the future success of those businesses too). The Stats: Research published last year suggests 81% of shoppers research online before making a purchase. It also found […]