Content Marketing

Are you wondering how best to flesh out your marketing strategy? Should you be investing your time, energy, and money into paid advertising or content marketing? Here’s what you need to know about each and how content marketing might be the better solution for long-term business growth. SEO Vs. Paid Ads. What Is The Difference? […]

Setting out your branding guidelines for your shiny new business is exciting, isn’t it? But it can also be a little bit overwhelming. We know that. We’ve been there. While your visual brand identity can seem the place to start – your logo design, for example – your verbal identity is just as important. Without […]

Hint: It’s all about the EAT. No, this isn’t some metaphor for how digestible your audience finds your writing. Type anything into Google (well, almost anything, google Googlewhack if you want to head off down that rabbit hole) and you’ll find pages upon pages of websites, articles, blogs, and posts sharing wisdom in answer to […]

Have you ever felt like you’re talking to different people? An email from a brand has enticed you to click through to their website, but once you’re there they just don’t quite fit your ideals? Or perhaps you love their story, but you’ve seen them on social media too, and their posts feel a little […]

What is it with content marketers and food analogies? We’ve already talked about your brand’s EAT, and now we’re moving on to snackable content. Short-form, easily digestible nuggets of copy, great for brand awareness, social sharing, and brand personality. So, if you’re a content marketer hungry to get digital content working for your brand (Ok, […]

(Hint: It’s Not All About You) Did you know 36% of start-ups don’t have a website? Pretty astonishing in our hyper-connected, digital-focused world (and it’s a worrying sign for the future success of those businesses too). The Stats: Research published last year suggests 81% of shoppers research online before making a purchase. It also found […]

Have you ever stopped to think about why some brands can hold sway over you and others are instantly forgettable? What makes you buy a product or sign up for a service? Often, it is the way a website, brochure, or sales pitch has been written. When we use the right words in the right […]

It can be tempting to do it all yourself, can’t it? When there’s very little cash to splash on unnecessary extras and you need to prioritize spending. But how do you use the funding you have to give your new business the best chance of success? From building the foundations of your brand to converting […]

Has the rise of social media hailed the demise of the humble press release? Reaching your digital audience is no longer limited to news sites or traditional media outlets. TikTok videos, Instagram posts, or LinkedIn updates are part and parcel of any 2022 PR campaign. But don’t write off the press release just yet. If […]

If you are writing for SEO, you’re most likely doing it to increase organic traffic. Your content acts as a signpost, which Google reads to decide whether your brand is trustworthy, useful, and authoritative. If it is, you’ll head up the search query results. If not, you’ll languish pages back, where click-throughs are few and […]